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How to Use Social Media Quizzes to Collect Leads

Everyone wants to know how to build their list--how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a [...]

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What is “Influencer Marketing” and How Can a Small Business Use it?

Influencer marketing is the buzzword of the year...and maybe even the past couple of years. It is most often associated with professional bloggers, but that's not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, [...]

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5 Ways to Separate Personal and Professional on Social Media

A question new-to-social-media-entrepreneurs often ask is "How do I keep my personal life separate from my business life?" They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very [...]

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Social Media and Customer Care (Infographic)

Social media is a great avenue for customer service. Your social customer care policies and processes should follow the same basic principles your in-store or telephone-based policies do. Your customer doesn't want to feel less important because they've chosen to contact you on social media. Here are a few tips [...]

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Tips for Managing Risk in Social Media

Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best [...]

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5 Ways You Can Talk to Customers on Instagram

Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it's not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had...then Facebook bought it and started adding features. Instagram [...]

I took Marcus Sheridan’s SEO advice and it works!

Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer's book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything [...]