Social Media Strategy Blog

Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.

Why I Finally Left My Favourite Social Media Scheduling Tool

Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here’s why.

Ep 27: Using Social Media to Promote and Build with Michelle McCann

Join me for the season finale of HaliBlab with guest Michelle McCann of Bold and … Read more

Ep 26: Doing “Women’s Work” with Jessie Harrold

On episode 26 of HaliBlab: A Halifax Small Business Podcast, meet Jessie Harrold, coach, mentor, … Read more

Ep 25: Saving Vintage Decor and Accessories from the Landfill with Brigid Milway

On HaliBlab episode 25, meet the multi-passionate entrepreneur who’s saving vintage home decor and accessories … Read more

Ep 24: Trying to Save the World One Reusable Product at a Time with Shannon Shields

On episode 24 of HaliBlab, I’m talking to an entrepreneur who is trying to save … Read more

Ep 23: How to Be Secure Online in Biz and Life with Victoria McIntosh

For Episode 23 of HaliBlab: A Halifax Small Business Podcast, meet our guest, Victoria McIntosh, … Read more

Ep 22: How a Toronto-based Sales and Marketing Leader Ended Up Owning a Gym in Halifax

  How does a Toronto-based sales and marketing leader end up owning a personal fitness … Read more

Best Canadian Marketing Blogs

Sometimes being a marketing professional in Canada is frustrating. All the stats, all the case studies, all the info is based in the US. Yeah, we’re similar, but, well… we’re really quite different, too. I decided to search out some of the best Canadian marketing blogs for you to save you a little time. Some of these will be familiar, I’m sure, but I’ve found several that are new to me, and hopefully to you as well!

HaliBlab Ep 21: Revolutionizing the Academic Research Industry with Cora Cole

  Episode 21 of HaliBlab: A Halifax Small Business Podcast features Cora Cole, a true … Read more

Ep 20: Going Viral with Katelyn Bourgoin

Episode 20 of HaliBlab features Katelyn Bourgoin, the queen of qualitative customer research. She shares … Read more