Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
If you are doing any decent amount of social media marketing for your own business, or for others, you’ve probably already tried a scheduling system or two to help with the workload. Maybe you’ve felt it’s wrong to schedule content and you gave up? Or maybe you just didn’t find the right social media scheduler for your needs. Because I believe in responsible scheduling of content (please note, this is not content automation), I have tried many different scheduling systems. Some work with one platform, others with many. From my experience, all of the different scheduling programs have their benefits, it’s a matter of which scheduling process works best for you and your workflow.
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The key to building relationships on social media is to do it one step at a time. One small interaction at a time until you trust each other for a larger interaction, and then maybe you work together in a small way, and then you finally have built a relationship with that person that leads to bigger and better things and they become a friend.
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Once you’ve created the original content, be it a blog or a video, you will post a link on your social media. If it’s content you were able to repurpose into other related pieces, you’ll have multiple bits of content to post for a while. Now you need a content distribution plan and a good scheduling tool.
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Do you look at your social media the same way I look at gardening? You absolutely hate social media, but you know to have a successful business in today’s marketing landscape you most likely have to have a minimum social media presence? This one’s for you!
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Google isn’t the only place to get your urgent social media questions answered. Get this list of 10 places, with lots of social media resources linked, to get your social media questions answered today.
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It may seem counter-intuitive, but sometimes we need to stop engaging with certain people on social media. It’s hard to do that when you keep seeing them, but you don’t always want to block them. We’re about to weather another long year of political campaigning, both at the federal level in the US and here in Nova Scotia at the municipal level and there are going to be a lot of political opinions in your feed for the next 12 months. You might be thinking you have to put up with them, but there are ways to avoid people and topics on social media without blocking their accounts.
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A list of my favourite social media resources. From daily social media news sites, to local Halifax bloggers, there’s something for everyone here.
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May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy and helping people build spaces and relationships where they can feel free to be themselves. One of the ways Facebook plans to accomplish this is by revamping the site and apps to prioritize Facebook Groups.
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Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here’s why.
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