The Anti-Hero Social Media Marketer Archetypes are not about being flawless, they’re about being your true self online. Whether you’re a trendsetter, a truth-teller, or someone quietly making waves, there’s a version of you that can thrive on social media just by leaning into your strengths.
If you’ve ever thought about social media strategy vs. a content plan and said, “I just need a content calendar,” I’ve got news for you. That’s like packing a suitcase before you book the trip. Sure, those stilettos look cute, but not if you’re headed on a hiking tour! A content plan without a strategy is just noise. And a strategy without a content plan is a beautifully unplayed symphony. You need both, but they serve different purposes.
Bluesky offers a Twitter-like experience: short posts, quick interactions, and a network of conversations. Yet, it’s different enough to warrant exploration—especially if you’ve got room (and time) for a new community. Unlike Twitter, Bluesky is decentralized. That means you have more control, less chaos, and fewer corporate algorithms pulling the strings.
Ever eavesdropped on a conversation at a café and actually learned something new? Monitoring social media is the digital equivalent. Listen to what your customers are saying about your brand—or even better, your competitors. Monitoring tools like Sprout Social, or even simple Google Alerts, can help you keep tabs on customer sentiment and emerging trends. It’s like having a crystal ball, but less mystical and more data-driven.
One of the questions I get when I talk about creating educational content for social media is “But won’t my audience just take the information and do it themselves?” I’ll be honest, that is possible. But if they are the DIY type they weren’t likely going to buy from you anyhow, they just would have found a different expert who’s giving the information away. Now you are their expert for this information. WIN!
The other day a colleague told me I am a thought leader and I’ll admit it surprised me a bit. It has always been part of my social media strategy to position myself that way, but this was one of the first times someone had confirmed for me that my strategy was working. I do often share advice that is contrary to popular opinion and encourage entrepreneurs to do what is best for themselves in business. And while I often agree with things other experts are saying, I’m confident people see me at someone who has strong opinions and isn’t afraid to share them.
It’s time to revive your business networking strategy. And I don’t mean boring in-person events with awkward handshakes. Today I want to chat about the art of networking through social media. Take a sip of your coffee and read through these tips for small business networking on social media.
Brand awareness is also about the feelings and associations consumers have towards your brand. It’s the emotional and psychological relationship your customers have with your business. Think of it as the difference between recognizing a face in a crowd and knowing that person’s story, quirks, and favorite cake flavor.
Discover the strategic roadmap for small businesses to conquer the social media landscape. Explore 15 essential objectives that transcend sales, empowering your brand to connect, engage, and thrive in the digital realm. Unlock the potential of social media for your small business today.
Instagram Threads App has the social media world all a-titter (decidedly not a-Twitter). We haven’t seen this much excitement about a new platform since live video streaming app Periscope hit the interwebs. There are two types of people on Threads right now: those who are diving in, redistributing content and creating new relationships; and those who are too overwhelmed by the thought of a new platform. Here’s the best news you’ll hear all day about Instagram Threads: whenever a new platform comes along flawsomeness reigns supreme!
