No Anti-Hero works in a vacuum. Each Anti-Hero Social Media Marketer brings distinct strengths and blind spots, but the real story comes alive when you see how they overlap, complement, and even challenge one another. Think of this as the season finale, when the full cast finally appears on stage.
Have you ever heard of a micro-influencer? They’re someone who has a small following and DIY branding, but has curated such intense brand loyalty that their audience shows up for EVERY post they put out. You might be surprised to find out that many of these successful smaller brands fit under The Underdog Anti-Hero Social Media Marketer!
The Contrarian Commentator anti-hero social media marketer is the critical thinker, provoking conversations every time they challenge the status quo. Your brand wasn’t born in a brainstorming session, it was born the first time you said “this doesn’t add up” and grew every time you kept saying it.
Discover what it means to be a Visionary Outsider Anti-Hero Social Media Marketer. Learn how to lead with clarity, build future-focused content, and stay steady when no one else sees the vision yet.
We’re all excited about Instagram finally giving us the Repost button, but are you thinking strategically about what you will Repost? In this blog I’m outlining the etiquette of using IG Repost and some questions to ask yourself before you start hitting that button.
In this blog post we’re diving into the archetype of The Maverick Anti-Hero Social Media Marketer. We’re going to talk about how you can take your bold confidence (some might call it audacity) and harness it in your Social Media Strategy.
We’re digging into what being The Honest Realist Anti-Hero Social Media Marketer archetype means and how you can leverage your natural tendancies to improve your social media results.
The Anti-Hero Social Media Marketer Archetypes are not about being flawless, they’re about being your true self online. Whether you’re a trendsetter, a truth-teller, or someone quietly making waves, there’s a version of you that can thrive on social media just by leaning into your strengths.
If you’ve ever thought about social media strategy vs. a content plan and said, “I just need a content calendar,” I’ve got news for you. That’s like packing a suitcase before you book the trip. Sure, those stilettos look cute, but not if you’re headed on a hiking tour! A content plan without a strategy is just noise. And a strategy without a content plan is a beautifully unplayed symphony. You need both, but they serve different purposes.
Bluesky offers a Twitter-like experience: short posts, quick interactions, and a network of conversations. Yet, it’s different enough to warrant exploration—especially if you’ve got room (and time) for a new community. Unlike Twitter, Bluesky is decentralized. That means you have more control, less chaos, and fewer corporate algorithms pulling the strings.
