Instagram scheduling with Hootsuite

6 Steps to Schedule Instagram Posts with Hootsuite


Hootsuite (Aff) rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.

Connect Hootsuite to Instagram

The first step is to add your Instagram account to your Hootsuite dashboard. Click on your picture, or the grey owl, in the very top left corner of your dashboard window. This brings you to a listing of all the teams, organizations and social networks you have access to through your account. Click on the “Add New Social Network” button and follow the instructions. You will need to know your Instagram password!!

NOTE: If this is a shared Instagram account, only one person will be able to add it to their Hootsuite dashboard, the same as for all other social networks. If you need to have more than one Hootsuite account have access to the Instagram account, you will need to have a Pro Hootsuite account with team members.

Now that you’ve connected your Hootsuite and Instagram accounts, you should be able to choose Instagram from the drop-down menu where you dictate to which network you will send your update.

Install and Set Up Hootsuite App

In order for all this to work, you must have the Hootsuite app installed on a mobile device that you will be carrying with you when the post needs to be published. Instagram does not yet allow for programs like Hootsuite to auto-publish your content. To be completely within the terms of service of Instagram, you must click the final publish button manually. However, Hootsuite is still a big help in streamlining this process because you can set up your publishing schedule in advance and Hootsuite will simply remind you to tap a few buttons at the right time.

Once the app is installed on your device, you must allow push notifications for the Instagram account. This allows Hootsuite to ring and buzz your phone, and send you a notification that there is content waiting to be published. If you miss the ringing/buzzing, the next time you check your notifications it will be there waiting for you.

Design Your Post

Unfortunately, there are no design or editing features built into the Hootsuite dashboard. You will need to pre-design your photos graphics before uploading to Hootsuite for scheduling. If you simply upload a photo, Hootsuite will auto-crop your image square in the middle…you get no choice in how it is cropped. You can edit your photo once you’re pushed through to Instagram, but this can be time consuming at the wrong time.

There are myriad apps out there to help you filter, crop and edit your photos to perfection. Use them first. Save your photo. Now log in to Hootsuite.

Schedule Instagram Post

hootsuite instagram integration

Scheduling your post is as easy as choosing the Instagram account from the drop-down menu, adding your description and choosing a time to post.

NOTE: Choose your hashtags wisely. You don’t want to overfill the description with hashtags, especially if you are cross-posting to Twitter or Facebook.

Accept the Push Notification

Instagram post scheduledWhen the notification comes to your phone, follow the simple steps to final publication of your content.

  1. Click “Open In Instagram” at the bottom of the screen. You are now in Instagram and can crop/edit here if you wish. If you’ve pre-designed your graphics you can skip right through this step.
  2. Paste the description. Hootsuite has automagically added your crafted photo description to your device’s clipboard, so all you have to do is paste that into the description section of Instagram as you normally would.
  3. Add any tags, location, or cross posting you wish.
  4. When you’re satisfied, click the blue & white arrow to publish.

Final Warning

If you manage multiple Instagram accounts, before you open and accept that push notification from Hootsuite, double check that your device is logged in to the correct Instagram account. It’s very easy to forget this step and accidentally publish to the wrong account.

You can read more about the new Hootsuite Instagram integration on the Hootsuite Official Blog.

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Comments (7)

  • euhero Reply

    Great tutorial. I’m wondering what your thoughts on Mass Planner, it is like hootsuite but it’s a desktop software.

    August 26, 2015 at 7:56 pm
    • Anita Kirkbride
      Anita Hovey Reply

      I’m not familiar with Mass Planner, but I love the ease of a cloud-based system that is automatically synced, no matter which device I’m using.

      August 27, 2015 at 7:11 pm
      • Linda Reply

        Hi, Anita!) and I like one more tool that allows scheduling photos on instagram by PC . Use it 4 months and all works well))

        August 1, 2016 at 7:59 am
        • Anita Kirkbride
          Anita Kirkbride Reply

          Thanks Linda, I’ve not heard of that one before but will have a look!

          August 2, 2016 at 9:53 am
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