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Setting Your Website Up for Social Media Success

In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too.

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How to Get Lucky on Social Media

When it comes to content marketing and SEO, you make your own luck. There’s really nothing LUCKY about social media marketing. Either you have a good idea, and execute on it, or you don’t. There are certain things you can do to help your content resonate in a way that makes you look and feel lucky.

Five Ways to Use Twitter Advanced Search to Find Leads

Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they’re looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches to find very specific and relevant things, such as business leads.

Instagram scheduling with Hootsuite

6 Steps to Schedule Instagram Posts with Hootsuite

Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.

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Instagram Tips from THE Instagram Expert at Social Media Marketing World

When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin’ Instagram account, don’t you? I told her all of this stuff in one major brain dump of a message. One week later, she had a huge, exciting business lead. ONE WEEK. You can find leads on Instagram, too!