Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
You’ve started a new business and now it’s time to let people know about it. Social media is likely the first thing you’re thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I’ve updated an old article with 10 additional ways to promote your social media profiles!
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Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
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Great events connect people and create experiences. It’s no wonder that many (most) not-for-profits and charities make use of events to meet their fundraising goals and to increase awareness of their programs. However, all events are not created equal and success is never a guarantee. Here are a few quick tips to help you get the most out of your event but supporting it with a solid, engaging social media experience.
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You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!
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Recycling content, or “repurposing” it, is a great way to stretch your hard work out. Once you’ve taken the time to create a piece of content, like a blog post or a video make the most of it by using different forms of media to attract different people. It may seem like a lot of work, but recycling content will save you time in the long run! Our new infograph “How to Recycle Your Content” will help you see all the ways you could be reusing the pieces you’ve spent so much time and effort to create. Whether you start with a blog post or a video, you can follow this process through and in many cases return to the top and start all over again.
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Hashtags on Twitter and Instagram are similar, but different. While they are generally used in the same way, Instagram has its own genre of hashtags that won’t work on Twitter. Read on to see the similarities and differences.
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Facebook events are a great way to spread the word about your in-person and virtual events. Putting your information up and allowing your fans to show their interest and share the event, exposes you to a whole new audience that may not have had access to your information before. However, like Facebook Groups, there are some unwritten rules your fans and friends wish you would follow, whether you are on the organizing or the attending side. It really will make everyone happier.
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Check out this lively discussion about planning content for your business blog. We’ve got resources, examples, tips and tricks galore to help you with this obstacle to blogging.
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This week on The Social Coast, Anita & Tina tackle tragedies and how businesses should or should not participate in the discussion on social media.
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Storytelling for small business needs to go way beyond the idea of having a beginning, middle and end. Join us as we unpack storytelling theory and tell the story of a made up brand as an example of how it can work for you.
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