Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
If you’re already using Instagram, Twitter and Facebook to share photos of your business, you’re probably trying to find ways to streamline your time on social media. Using a dashboard like Hootsuite is a big help, especially in taming the fire hose that is a Twitter newsfeed. One of the common ways to shortcut the work is to use the sharing button on Instagram. If you’re posting on Instagram, it’s simple to click on the Facebook and Twitter buttons and consider that your post to those networks for the day. Just because it’s a common way to share Instagram Photos to Twitter doesn’t mean it’s the best way to do it!
What is content curation? We discuss why you should be doing it for your business, as well as tips, strategies and processes for making it less daunting!
How Facebook, Twitter and LinkedIn use Algorithms Our topic is Amazing Algorithms! Do you truly … Read more
Figuring out what to do for Valentine’s Day in Halifax is as easy as a quick search on Twitter. By limiting my search to the Halifax area, I found these great ideas.
Our topic is video strategies for small business. Whether you’re a local flower shop, a life coach, or a tattoo artist, there is a video strategy to meet your marketing goals. Watch the replay above and get the links below. If you do venture out into the world of pre-recorded or live video, we would love to see what you’re doing!
It’s the beginning of a new year and we’re all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this year.
So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.
Facebook Pages get suspended and go missing on a scary frequent basis. If it can happen to one of the biggest social media brands out there, it can happen to you.
It’s been a while since I blogged about finding leads on Twitter here in Halifax. I wonder if anyone is actually using this idea to find leads in their industry? I would love to know if monitoring keywords on Twitter is turning into business for you. For now, have a peek at some of the recent tweets local businesses could have jumped on. According to Twitter, every one of these happened “near me”, so that means 25 mile radius of Halifax, Nova Scotia.
Remember that article I wrote about how I hated graphic design? Well, I’ve changed my tune a bit in just a couple of weeks. Canva at Work has revolutionized my blogging life and I want to show you how!
