Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Templates for social media plans are all over the internet. Whether you’re a florist or a car dealer, I’m betting you can find a social media plan template that is made just for you…and everyone else in your industry. Templates can be helpful to get your creative juices flowing, but how can you expect to make your business be seen above all the digital noise if you’re using the same template as everyone else? In the decade (yikes that makes me feel old) I’ve been coming up with social media plans for small businesses, and managing them, I’ve learned a few things about how to love the plan you have.
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Humans are visual creatures. It takes more than written content to catch our eye and entice us to dig deeper into social media posts. Businesses depend on imagery and graphics to create scroll-stopping content. Creating your graphics and social content doesn’t have to be complicated or expensive if you have a good eye for design (and yo, not everyone is good at this, so please, know when you aren’t!) Here are five free design apps I’m checking out that you can use to create some impressive social media content for your business.
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If you’re trying to get peoples’ attention on social media, you’re going to need them to ‘slow the scroll’ and actually look at your content. Here are a few things you can do to help with that.
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I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket. I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.
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Have you noticed on someone else’s Facebook Page there’s a little box that pops up on and suggests questions for you to ask? Or perhaps you’ve sent off a message to a Page only to receive an instant message back letting you know your message was received? Many small businesses have not taken the time to set up these very useful features in Facebook and their popup boxes suggest I ask questions that simply do not fit the business. Facebook’s automated responses are very easy to set up, can help build trust and credibility on your page, and will definitely save you time in the long run.
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If you’ve ever wished a link would open up inside the Facebook app instead of your phone’s mobile browser, I’ve found a super easy solution for you to add to your social media marketing tool belt!
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In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too.
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So you’ve found yourself with some downtime? Whether it’s life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I’m talking about doing all the stuff you usually say you don’t have time for. Here’s a list of 10 things you can be doing right now to improve your social media presence when the economy picks up again.
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As someone who spends inordinate amounts of time on social media for work, I get to see both the negative and the positive aspects of each platform. Lots of people are focusing on the negative right now, adding to the fear and anxiety of our collective situation. I want to give a shoutout to a few people who are shining a light in the darkness and giving us a way to spread hope. Social media is helping us THRIVE during this crisis, if you know where to look.
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After 9 years of teaching entrepreneurs to use social media to grow their businesses, I can honestly say the thing I am asked most is “What is a hashtag?” People who are new to Twitter or Instagram look at the seemingly complex combination of characters, abbreviations and words and feel like it’s a completely new language they must learn. The good news is hashtags are actually quite simple.
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