Bluesky offers a Twitter-like experience: short posts, quick interactions, and a network of conversations. Yet, it’s different enough to warrant exploration—especially if you’ve got room (and time) for a new community. Unlike Twitter, Bluesky is decentralized. That means you have more control, less chaos, and fewer corporate algorithms pulling the strings.
In the news business they say “if it bleeds, it leads” and there’s a similar feeling around social media spheres “Controversy Captivates”. Controversy is a powerful, yet risky, tool of the anti-heroes in social media marketing. While it is compelling and increases your engagement rates, controversial content can also have negative consequences for your small business. If you’re ready to embrace your anti-hero tendencies, adding a bit of careful controversy to your social media marketing might be just the thing to spice it up.
We see hero marketing every damn day. Being an anti-hero can set your small business apart. It’s about being unapologetically yourself, embracing your uniqueness, and connecting with your audience on a deeper level. So, shed the cape, put on your metaphorical red leather jacket, and start rewriting the rules of social media marketing for your small business.