Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
Building a social media strategy for your business isn’t rocket science. It’s actually quite simple. But, just because it’s simple, doesn’t mean it’s easy! The “meat” of your social media strategy is a content calendar–a plan for what and when you will post your content. Before you get to that point, however, you need to think about a few other things: what type of content your audience wants, who your audience is, and what type of content you can reliably produce.
If you take a bit of time to work through each of the steps you can build a social media strategy you can handle on your own.
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Attention seekers on Instagram, listen up. STOP using Instagram photo tags to get my attention! You got my attention alright…but it’s not good attention. You’re annoying me. This unwanted advance makes me want to bury your quite legitimate efforts rather than repost them, or call you to work with us. There is a right way, and a VERY wrong way to use Instagram photo tags. If you’re new to the platform, I’ve got some pretty pointed thoughts for you.
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What do my cats and a Jesus fish have to do with social media? Well, it makes for a compelling introduction to How to Avoid Facebook Jail, for sure!
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When was the last time you cleaned out your social media profiles? It’s something you should consider doing if you’ve been on a network for a few years, and probably should make a reminder to do on at least an annual basis. Spring cleaning your social media profiles can take care of various issues and maybe most importantly, can decrease your privacy and security risks.
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Social media is time-consuming. It’s as much art as it is technology. It’s new and complex and frustrating. Every business owner feels that way at some time or another. When I’m coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to join me in this position.
“I’m looking for a loophole, a quick fix, the easy way to do this,” one person said to me.
Here are my thoughts on that view of social media.
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Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it’s worth.
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If you’re not sure whether you should be paying attention to your Facebook Page’s Likes or Followers, this post is for you! Spoiler alert, it’s neither…and both!
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Everyone wants to know how to build their list–how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a Buzzfeed quiz finish it? That’s a pretty high completion rate for anything. I found the Interact system incredibly easy to use, intuitive and professional. I am excited to share this new tool with you.
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Influencer marketing is the buzzword of the year…and maybe even the past couple of years. It is most often associated with professional bloggers, but that’s not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, but that’s not the case at all.
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A question new-to-social-media-entrepreneurs often ask is “How do I keep my personal life separate from my business life?” They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very personal life. Some people opt to simply not use social media personally, but many entrepreneurs do want to keep in touch with family and friends at a personal level on Facebook. Here is what I tell them about keeping things personal and professio
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