Social Media Strategy Blog
Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.
For the second year, I’ve been fortunate to attend Social Media Examiner’s annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my top takeaways from this year’s event.
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If “selling” is your main goal for social media, it’s time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is “sales”. I maintain if you work on some of these other goals, the sales will follow. But if you begin with a goal of sales, these other things will not naturally fall into place. If your goal on social media is to be the expert in your field/community/industry/company, then advertising you are the expert just won’t cut it. You have to prove you are the expert and you’ll need a content strategy to support that goal.
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Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they’re looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches to find very specific and relevant things, such as business leads.
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Live discussion about DIY graphic design for social media: tools, tips and resources. Catch the replay and resource list if you missed it.
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This week we’re talking about how and why a small business should consider blogging. We covered the different types of blogging platforms, different reasons to blog and even ways to come up with content ideas. The two biggest reasons for a small business to blog are to tell a brand story and for SEO. There are, of course, many other reasons to blog, but for a business who is looking into blogging, these are key. Have a listen to the replay above, and check out the resources we mentioned.
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Live discussion on How to Choose a Social Media Consultant. Questions to ask, things to look for, red flags to avoid.
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If you’re already using Instagram, Twitter and Facebook to share photos of your business, you’re probably trying to find ways to streamline your time on social media. Using a dashboard like Hootsuite is a big help, especially in taming the fire hose that is a Twitter newsfeed. One of the common ways to shortcut the work is to use the sharing button on Instagram. If you’re posting on Instagram, it’s simple to click on the Facebook and Twitter buttons and consider that your post to those networks for the day. Just because it’s a common way to share Instagram Photos to Twitter doesn’t mean it’s the best way to do it!
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What is content curation? We discuss why you should be doing it for your business, as well as tips, strategies and processes for making it less daunting!
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