Social Media Strategy Blog

Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.

The Benefits of Entering an Online Voting Competition

There are lots of reasons to online voting competitions: ego, visibility, MONEY! Here are some of the non-monetary ways in which you could benefit from entering an online voting competition:

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finding leads on twitter graphic

Finding Leads on Twitter

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax businesses the variety of leads they’re missing out on by not using Twitter search.

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Twirp building Twitter Lists

Setting Up and Using Twitter Lists

Twitter lists are one of the hidden gems of Twitter that power users have discovered. Today I’m going to uncover the wonders of Twitter lists and show you how they can be used to filter that firehose down to a trickle you can actually manage!

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Finding Leads on Twitter: Valentine's Day edition

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax … Read more

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Live Tweeting Superbowl 48: Winners and Losers

While I watched the game, and flipped through the US commercials online, I was also following the #SB48 discussions on Twitter, through a real-time stream in my Hootsuite dashboard–this is one of the reasons I love Hootsuite. Every once in a while, a brand tweet would break the monotony of the Broncos hate or the Seahawks gloating. Unfortunately, not all of the hashtag hijacking was relevant, or well done.

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Twitter tips

Twirp's Tips for Twitter

We understand that starting out on a new social network can be daunting, especially Twitter. … Read more

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Finding leads on Twitter

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax … Read more

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Split Crow Pub in Halifax Puts Twitter to Good Use

It was the blizzard of ’14. The snow was all the way up to here! It was colder in Hammonds Plains that day than it was on Mars. I had to walk all the way to the end of my driveway to pick up the flyers that day and boy, I didn’t think I was going to make it back.

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Help Your Facebook Fans See More of Your Content (Video)

Did you hear? Facebook tweaked the newsfeed algorithm. AGAIN. Check your numbers. I’m guessing your reach has fallen dramatically. Mine certainly has. Who knows if Facebook will ever rejig things for the better. In the meantime, here’s how you can help your Facebook Fans see more of your content.

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Finding Leads on Twitter: Christmas Edition

Happy holidays, readers! This article is part of an ongoing series, inspired by Gary Vaynerchuk, … Read more

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