Social Media Strategy Blog

Social media strategies, tips, tricks and tutorials to help smart, successful small businesses manage their own social media marketing.

Finding leads on Twitter

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax … Read more

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integrating social media and email graphic

Seven Steps to Integrating eNewsletters with Social Media

Does your newsletter help your social media? Or is social media helping your newsletter? Whether you’re sharing, connecting or promoting, the two go together like milk and cookies. Integrating your enewsletters with your social media is really quite simple and there are many ways to do it.

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Finding Leads on Twitter

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax … Read more

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How to Find Leads on Twitter

In just a few minutes I found many business leads on Twitter… and all were in the Halifax area. If you complain that Twitter isn’t helping you find business, perhaps you need to be more proactive.

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12 Pages to Follow for Social Media Advice

12 Most Quixotic Questions to Ask Your Social Media Expert

A self-defined social media expert is sitting in your office. They’re talking circle around you and you need to know what questions to ask? Pull up this article.

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Following unrelated Twitter accounts

Twitter Strategy: You are who you follow

Do you have a Twitter strategy for who you will follow (or follow back) with your business Twitter account? If not, it’s time for you to consider the ramifications of willy-nilly following (which *is* a Twitter strategy in itself, I suppose). Savvy Twitter users are checking out your profile before they decide to follow you. One of the things they may be checking is who you are following–it gives them an idea of the kind of information you are interested in and might share.

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How to Tell if Someone has Bought Likes on Facebook

I really got my knickers in a knot yesterday when I saw someone promoting himself … Read more

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Facebook Business Pages: It’s Personal

With all the new businesses starting up in Halifax we’re seeing more and more local … Read more

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