There's been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on. One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and [...]
Twitter...you either love it...or you're indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase [...]
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.
If you are looking for a way to make social media easier and more efficient it's time to check out a "dashboard". I often recommend Hootsuite for small businesses and charities. It has a free version for up to five social media accounts (think personal Facebook, business Facebook, Twitter, LinkedIn [...]
Some of this may seem like common sense, but I cannot tell you how many so-called "experts" are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what [...]
My colleague, Linda Daley, Daley Progress, wrote a great newsletter article last week about how just a few minutes on social media benefited her business recently. I thought it was worth sharing. What could these few minutes do for YOUR business? We can help you get started today. If You [...]
With all of the business-related surfing I do, I notice things that small businesses could be doing to maximize the effort they are already putting in to social media. Here are a few simple tips you can implement today. Make it easy to find your social media profiles Does your home [...]