I just spent the better part of an afternoon researching and writing a blog post. I don’t feel like spending all the time that’s required to properly promote the post to get the most traction from it. (Hey…it happens sometimes… #Flawsome and all.) So here is my list of the bare minimum of things you have to do to promote your blog when you’re in a hurry.
Of all the ‘Wild West’ SEO (search engine optimization), authority and backlinks may be the most notorious. I recently sat in on an industry brainstorm with roughly twenty SEOs and marketing-savvy business owners. They were well versed in research, optimizations, and emerging algorithm complexities, but when it came to site authority – crickets. The state of a site’s authority is relegated to ‘organic outcomes’; its backlinks to the arena of increasingly scarce and scattered experts (and often associated with link farms/less-than-savory SEO activities).
Your Google Business Profile (formerly Google My Business), is one of your most valuable pieces of online real estate. What makes your Google Business Profile beneficial for your small business is that it is free and provides information on your business to potential customers. In addition, as it is a part of your citations (or local online directory listings), you can customize it to improve your search engine optimization and online rankings.
In the past, all that was required to sell your products was a brick–and–mortar store. Things have changed greatly over the years, including an influx of online stores. In 2022 if you do not promote your small eCommerce website online, customers will not be able to find you. If you have set up an online store but do not know where to start, this blog is for you.
Marketing is a must for any business, and to get business online, you have to consider digital marketing. Every business has different marketing needs; small businesses cannot copy an enterprise’s marketing agency and have profitable results. Big corporates can afford the pricey marketing campaigns, but most small businesses run on tight budgets. Therefore, it is crucial you work on a strategy that is curated for small businesses to nurture and grow your business exponentially.