I took Marcus Sheridan’s SEO advice and it works!

Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer's book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything [...]

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How to Set Up your Website for Social Media Success

In most marketing models, your website is the heart of your business and social media are the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]

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SEO Tips for Local Businesses

You may have heard the hullabaloo surrounding Dean's Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. [...]

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5 Things to Know About Yoast SEO for Beginners

There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the [...]

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Social Media Myths Busted

I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]