HaliBlab returns! Join host Anita Kirkbride as she learns about the small business community in Halifax and how they use social media to further their business goals. Her first guest is Micheal MacMillan, SEO expert from SEO Brunch. They rant a little about bad SEO companies and practices, and give you a few tips and … Read more
Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer’s book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything both Jay and Marcus were saying resonated with me and I still espouse the Youtility philosophy on this blog: make it useful.
In most marketing models, your website is the heart of your business and social media are the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too. They work in tandem, not alone.
Social media advice is as common as dandelions on the lawn…and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they’ve heard it, instead of watering, seeding and fertilizing the lawn. Some weeds are prettier than others, and just like weeds, some social media advice is better. Here are a few pieces of social media advice that are fit for the ‘circular file’. If your social media expert is telling you to do any of this, it may be time to weed that garden!
You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!
There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the right places so Google will find you more often. (Tweet This.) Using a simple green, yellow, red light system, it tells you how good your SEO is. You are aiming for all green lights, of course!
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have the express interest in truly understanding the complexities of social media. Some simply want it to bring in the money and others just want someone else to handle it. This leads to a lot of misunderstanding about social media in general. Here are some of my favourite social media myths.