Brand awareness is also about the feelings and associations consumers have towards your brand. It’s the emotional and psychological relationship your customers have with your business. Think of it as the difference between recognizing a face in a crowd and knowing that person’s story, quirks, and favorite cake flavor.
Discover the strategic roadmap for small businesses to conquer the social media landscape. Explore 15 essential objectives that transcend sales, empowering your brand to connect, engage, and thrive in the digital realm. Unlock the potential of social media for your small business today.
Instagram Threads App has the social media world all a-titter (decidedly not a-Twitter). We haven’t seen this much excitement about a new platform since live video streaming app Periscope hit the interwebs. There are two types of people on Threads right now: those who are diving in, redistributing content and creating new relationships; and those who are too overwhelmed by the thought of a new platform. Here’s the best news you’ll hear all day about Instagram Threads: whenever a new platform comes along flawsomeness reigns supreme!
Short-form video marketing has become a powerful tool for small businesses to reach their target audience and increase sales. With the rise of TikTok, and similar features on Instagram, Facebook, YouTube and Pinterest, businesses can easily create and share engaging videos that capture the attention of potential customers. If you haven’t yet added short-form video to your social media strategy, hopefully by the end of this blog post you’ll see why it’s all the rage for small businesses.
One-click content is any piece of content that can be consumed entirely within a single click or tap. This can take many forms, such as a blog post that is displayed in its entirety on a social media platform, or a video that plays within a single frame on a website. The goal of one-click content is to remove barriers to engagement by providing users with the entirety of the piece of content within one click of seeing it.
Peacocks are known for their ability to adapt to their environment, whether it’s in the jungle, desert, or the suburbs of Los Angeles. (I was floored to find out peacocks are wild, like pigeons, in California.) Similarly, your social media strategy needs to adapt to changes in the digital landscape, whether it’s algorithms updates, an emerging platform, or your own personal needs. By being flexible and adaptable, you can stay ahead of the curve and remain relevant to your audience.
After a long hiatus spent fighting the inner demons (well, more like slugs, really) and dominating the world of Farmville 2: Country Escape, I’m finally ready to return to the squirrelly world of social media.
Down with kitschy, cutesy, space-wasting gifts that get donated or recycled as soon as they’re received. Give your entrepreneurial friends and clients something they’ll really enjoy! Of course, everyone has their personal preferences, and these are mine (and a few suggestions from other small business owners).
Ever have one of those moments when you learn something so obvious you feel like you should have known it since…forever? The origins of the word “mayday” was one of those moments for me. A few years ago I learned that it was basically the English version of “M’aider” in French, meaning, “Help Me”! Interestingly, the origins of May Day have nothing to do with “mayday” the emergency call. The first day of May is celebrated as the first day of Summer in many countries. However, I couldn’t resist the homophonic sounds of posting about mayday around May Day. Yeah, I’m weird like that. The result is this post with helpful tips for avoiding social media mistakes in 2022. I’ll “vous aidez” on May Day. Ok. I’m done.
The main peculiarity of TikTok is that it is much easier to gain popularity as a blogger on this platform than on any other social media network. However, users need to be aware of the TikTok algorithms and basic TikTok marketing tips on what type of content they should publish and how to properly promote their accounts on TikTok. If you’re looking to grow your account, it is not necessary to hire a marketing agency. We have researched the best eight marketing tips that will help you gain more views and followers of your content.
