If you’ve been using Facebook for any length of time, you’ve likely accumulated a multitude of friends and brand pages–some of which you interact with daily and others…not so much. Have you ever noticed that some of the people/brands you want to interact with more just aren’t appearing in your newsfeed anymore? They’ve fallen victim to Facebook’s Edgerank, but I’m here to show you how to reclaim your newsfeed.
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online somewhere, it’s just a matter of … Read more
Last week I had the honour of presenting at the Atlantic Internet Marketing Conference for the first time. My topic was how to use Pinterest for business. I’ll admit, I was a bit nervous about the topic, after all, Pinterest is relatively new, being only two years old, so would anyone at the conference be … Read more
“Write when you’re inspired,” I always suggest. But sometimes deadlines loom, we need content, and inspiration is nowhere to be found. Here is a checklist you can use to come up with quick content when you’re out of bright ideas.
Recently I found this interesting e-mail in my inbox. The subject line (It only takes 10 minutes to have success in social media) really intrigued me as I often hear about these 10 minutes a day plans…heck…I even gave an example of my own of how I thought you could manage social media for your … Read more
Whether or not social media is right for your business is no longer the question. The real question now is “Which social media platform is right” for your business. While some businesses are content to excel at one platform, many businesses are managing several networks to promote their products and services. To excel at THAT … Read more
As Facebook changes, so the the rules of Etiquette on Facebook. New features often get absued by overly aggressive marketers. Learn which tactics are really annoying your followers.
Pinterest has certainly come of age since this article was originally written. Not only out of beta and well into advertising, using Pinterest for business is almost as common as the other big platforms!
I’ve seen a disturbing trend on some Halifax Facebook pages recently. As small business owners become more adept at “Acting as Their Business” some of them are using this new found power to SPAM their friends’ pages in an effort to gain new fans. It looks something like this “Hi Everyone, hope you’re having a … Read more