A Cat, a Jesus Fish and a Facebook Jail {Infographic}
What do my cats and a Jesus fish have to do with social media? Well, it makes for a compelling introduction to How to Avoid Facebook Jail, for sure!
Facebook Likes vs. Followers, What’s More Important?
If you're not sure whether you should be paying attention to your Facebook Page's Likes or Followers, this post is for you! Spoiler alert, it's neither...and both!
5 Ways to Separate Personal and Professional on Social Media
A question new-to-social-media-entrepreneurs often ask is "How do I keep my personal life separate from my business life?" They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very [...]
How to Host a Facebook Contest
Facebook contests are fun. They're engaging. And they can garner a lot of attention for your growing small business. It's not even difficult to host a Facebook contest on your Business Page, since Facebook changed the rules a few years ago. The question is, "Do you know what you're [...]
How to Get Facebook to Show the Right Image for Your Blog Post
Facebook recently announced changes to the platform that mean you need to be paying better attention to the back end of your website if you want people to share your content. From here on out if you don't specify the Facebook Open Graph metadata on each page of your [...]
Why You Need to be Concerned About the Latest Facebook API Changes to Link Posts
Facebook has implemented a major change to its API that many small businesses are just discovering this week. If you came here because you can't change the photo on a link post you're trying to share on Facebook, it's not a glitch...it's permanent. Facebook announced you will no longer [...]
9 Ways You Can Talk to Customers on Facebook
Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on [...]
How to Manage a Facebook Messenger Room
Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small [...]
Why you should have a Business Page, not a Profile, for your business.
When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to "friend" charities and to join groups for local businesses.
Facebook Business Page: Common Gaps by Small Businesses
For all those who are just now joining the social media revolution, and for those who are taking a business into the social realm for the first time, here are a few things to check out to make the most of the opportunity you have on Facebook.