Have you noticed on someone else’s Facebook Page there’s a little box that pops up on and suggests questions for you to ask? Or perhaps you’ve sent off a message to a Page only to receive an instant message back letting you know your message was received? Many small businesses have not taken the time to set up these very useful features in Facebook and their popup boxes suggest I ask questions that simply do not fit the business. Facebook’s automated responses are very easy to set up, can help build trust and credibility on your page, and will definitely save you time in the long run.
May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy and helping people build spaces and relationships where they can feel free to be themselves. One of the ways Facebook plans to accomplish this is by revamping the site and apps to prioritize Facebook Groups.
A question new-to-social-media-entrepreneurs often ask is “How do I keep my personal life separate from my business life?” They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very personal life. Some people opt to simply not use social media personally, but many entrepreneurs do want to keep in touch with family and friends at a personal level on Facebook. Here is what I tell them about keeping things personal and professio
Facebook contests are fun. They’re engaging. And they can garner a lot of attention for your growing small business. It’s not even difficult to host a Facebook contest on your Business Page, since Facebook changed the rules a few years ago. The question is, “Do you know what you’re allowed to do for a Facebook Contest?” Or are you simply following the crowd and doing what everyone else is doing?
Facebook recently announced changes to the platform that mean you need to be paying better attention to the back end of your website if you want people to share your content. From here on out if you don’t specify the Facebook Open Graph metadata on each page of your website, you won’t be able to get Facebook to show the right image for your post and it will pull whatever info it can find. If it doesn’t look good, people may choose not to share it. Open Graph is simply a system set up by Facebook to enable communications with a website. In the absence of Open Graph tags, Facebook looks at other data.
Facebook has implemented a major change to its API that many small businesses are just discovering this week. If you came here because you can’t change the photo on a link post you’re trying to share on Facebook, it’s not a glitch…it’s permanent. Facebook announced you will no longer be able to change the metadata attached to a link post on Facebook. If you’re posting links to other people’s articles on Facebook, there’s not a whole lot you can do about this. However, if you want and expect people to be posting links from YOUR website, there are a few things you need to do.
Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on the platform. Here’s a breakdown of the different Facebook venues you can take advantage of for your business.