Twirp Choosing Facebook Group at a crossroad

Facebook Paradigm Shift: Do I Need a Facebook Group to be Successful?

May 2019 marks the start of a major paradigm shift for Facebook and the 80 million small business owners who depend on it to market their products and services. At the annual Facebook developers conference Mark Zuckerberg announced the shift by telling attendees Facebook will become focused on privacy [...]

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5 Ways to Separate Personal and Professional on Social Media

A question new-to-social-media-entrepreneurs often ask is "How do I keep my personal life separate from my business life?" They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very [...]

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9 Ways You Can Talk to Customers on Facebook

Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on [...]

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Why you should have a Business Page, not a Profile, for your business.

When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to "friend" charities and to join groups for local businesses.

Facebook-Business-Page-Common-Gaps-by-Small-Businesses

Facebook Business Page: Common Gaps by Small Businesses

For all those who are just now joining the social media revolution, and for those who are taking a business into the social realm for the first time, here are a few things to check out to make the most of the opportunity you have on Facebook.