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Top 10 Most Useful Twitter Accounts in Halifax

If you've been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you're in Halifax, I recommend following these 10 accounts. [...]

Five Ways to Use Twitter Advanced Search to Find Leads

Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they're looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches [...]

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How to Post Instagram Photos to Twitter

If you're already using Instagram, Twitter and Facebook to share photos of your business, you're probably trying to find ways to streamline your time on social media. Using a dashboard like Hootsuite is a big help, especially in taming the fire hose that is a Twitter newsfeed. One of [...]

3 Reasons You Should NOT Buy Fans for Facebook or Any Other Social Media

Just when I thought the world had realized that buying Fans for your Facebook, Twitter or Instagram account was wrong, I engaged in another conversation where I had to explain why it does not benefit your business to do so. Seriously?

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Do This One Thing to Ensure Your Comment Retweets are Seen

The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, [...]

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Social Media Marketing World 2015: Top 10 Takeaways

Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook [...]

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Social Media Myths Busted

I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]

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Finding Leads on Twitter: Spring Edition

This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax businesses the variety of leads they’re missing out on by not using Twitter search. With the nicer weather finally upon us, lots of people are getting off their computers (and Twitter) and getting outside. Or doing [...]