Social Media Advice

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12 Most Fantabulous Holidays to Celebrate on Social Media

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One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good for everyone, but lesser known, more unique celebrations offer a new way to promote your business. I once suggested my daycare participate in “Chicken Dance Day” and call the media for a good news story opportunity. I mean, come on, who wouldn’t want to see preschoolers doing the chicken dance? Here is one quirky celebration for each month of 2013 to get your {chicken} juices flowing. There is something in each one that can be shared on social media, so don’t forget to take pictures.

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Social Media Audit-Common Themes

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One of the social media management services I have been called on to do often is a social media audit – a thorough look at a client’s social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for small businesses in the social space. … Read more

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Streamlining Your Twitter Experience

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If you’ve had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you’ll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you’ll need to follow, and be followed … Read more

A Social Media for Business “Don’t”

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This is why you should not auto-link your Facebook posts to Twitter. Confused? Yes, this is a tweet. On Twitter. Inviting you to follow them. On Twitter. This is the kind of absurdity that happens when you try to short cut social media for your business. I’ve explained before why a business shouldn’t auto-link accounts, … Read more