Discover what makes the Reluctant Expert Anti-Hero Social Media Marketer so effective. Quiet, clear, and genuinely helpful, this archetype builds trust without the spotlight. Learn how to turn your quiet authority into a sustainable content strategy.
Whether it’s a sudden drop in the stock market, new tariffs on Canadian goods, a messy election year, or a social platform imploding mid-launch—small business owners need to be ready. A little bit of planning prevents panic. This week I’m sharing practical ways to protect your business from whatever chaos comes next—without selling your soul to hustle culture or joining a LinkedIn thought-leader cult.
Discover the strategic roadmap for small businesses to conquer the social media landscape. Explore 15 essential objectives that transcend sales, empowering your brand to connect, engage, and thrive in the digital realm. Unlock the potential of social media for your small business today.
As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.
We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.
So you’ve found yourself with some downtime? Whether it’s life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I’m talking about doing all the stuff you usually say you don’t have time for. Here’s a list of 10 things you can be doing right now to improve your social media presence when the economy picks up again.
