Social media is a phenomenal tool. It allows small business owners to share their mission with thousands of users. For the first time in history, small businesses can reach an almost limitless audience. Yet with its limitless potential, social media carries an unparalleled risk for distraction and comparison.
I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket. I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.
In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too.
So you’ve found yourself with some downtime? Whether it’s life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I’m talking about doing all the stuff you usually say you don’t have time for. Here’s a list of 10 things you can be doing right now to improve your social media presence when the economy picks up again.
A few weeks ago I received a text message from a small business owner I had met a few times, but didn’t know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. She has an amazing line of natural, locally made beauty products and was in the process of scaling up her business. However, she had a backlog of products she was feeling pressured to sell and because her time was being spent on the scaling of the business, she hadn’t had anyone looking after the social media marketing for a while. Her content would be easy…she has goats! Goats are the new cats on social media.
Every week I talk to small business owners who are struggling to manage their own social media and some of them are thinking it would be better to outsource it. Sometimes there is a lot of pressure from those outsourced managers for everyone and their dog to outsource social media marketing. And sometimes experts and mentors are big fans of outsourcing. But, the question remains, is outsourcing your social media right for you?