I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with [...]
In most marketing models, your website is the heart of your business and social media is the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you've written, or check out your products. We often think of [...]
So you've found yourself with some downtime? Whether it's life in a pandemic or life on summer holidays, there are lots of things you could be doing during a slow period to improve your social media for when things pick back up. I'm talking about doing all the stuff [...]
Google isn't the only place to get your urgent social media questions answered. Get this list of 10 places, with lots of social media resources linked, to get your social media questions answered today.
A few weeks ago I received a text message from a small business owner I had met a few times, but didn't know all that well. She was feeling overwhelmed and under-educated about social media and wanted to know if I would take her on as a management client. [...]
Every week I talk to small business owners who are struggling to manage their own social media and some of them are thinking it would be better to outsource it. Sometimes there is a lot of pressure from those outsourced managers for everyone and their dog to outsource social [...]