Incredibly after 10 years in the business, I still see small businesses making the same social media marketing mistakes over and over. Every time I do audits, every time I do workshops and every time I do one-on-one training I see half-baked plans, lack of consistency and missing information. Regular auditing can catch some of these things, but some of these social media marketing mistakes take a little more effort.
We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.
If you are doing any decent amount of social media marketing for your own business, or for others, you’ve probably already tried a scheduling system or two to help with the workload. Maybe you’ve felt it’s wrong to schedule content and you gave up? Or maybe you just didn’t find the right social media scheduler for your needs. Because I believe in responsible scheduling of content (please note, this is not content automation), I have tried many different scheduling systems. Some work with one platform, others with many. From my experience, all of the different scheduling programs have their benefits, it’s a matter of which scheduling process works best for you and your workflow.
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here’s why.
Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it’s worth.
Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.
