content planning

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Social Media Strategy vs. Content Plan: What’s the Difference?

May 26, 2025 by Anita Kirkbride

If you’ve ever thought about social media strategy vs. a content plan and said, “I just need a content calendar,” I’ve got news for you. That’s like packing a suitcase before you book the trip. Sure, those stilettos look cute, but not if you’re headed on a hiking tour! A content plan without a strategy is just noise. And a strategy without a content plan is a beautifully unplayed symphony. You need both, but they serve different purposes.

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A Simple Evergreen Content Distribution Plan

February 28, 2020January 30, 2020 by Anita Kirkbride

Once you’ve created the original content, be it a blog or a video, you will post a link on your social media. If it’s content you were able to repurpose into other related pieces, you’ll have multiple bits of content to post for a while. Now you need a content distribution plan and a good scheduling tool.

Categories Social Media Advice Tags content planning, content strategy, repurposing content

The Benefits of Evergreen Content and How to Manage it

February 28, 2020January 22, 2020 by Anita Kirkbride

Do you look at your social media the same way I look at gardening? You absolutely hate social media, but you know to have a successful business in today’s marketing landscape you most likely have to have a minimum social media presence? This one’s for you!

Categories Social Media Advice Tags content creation, content planning

The Social Coast Episode 11: How do I Plan Content for a Business Blog

January 13, 2025May 12, 2016 by Anita Kirkbride

Check out this lively discussion about planning content for your business blog. We’ve got resources, examples, tips and tricks galore to help you with this obstacle to blogging.

Categories Social Media Advice Tags Blogging, content planning, Social Media for Small Business, The Social Coast

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The Social Coast Episode 3: Content Curation

March 17, 2021February 18, 2016 by Anita Kirkbride

What is content curation? We discuss why you should be doing it for your business, as well as tips, strategies and processes for making it less daunting!

Categories Social Media Advice Tags content creation, content ideas, content planning, The Social Coast

Celebrating 100 Blog Posts!

April 11, 2020January 29, 2013 by Anita Kirkbride

Confession time. At 9:30 last night I sat down to figure out what I would write a blog post about today. Yup. This was a last minute topic. I’m not normally like that. I have a plan! I’m trying to post on a schedule more, but being just in the beginning stages of developing that … Read more

Categories Social Media Advice Tags content ideas, content planning, google analytics