I took Marcus Sheridan’s SEO advice and it works!

Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer's book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything [...]

Social Media Strategy: Giving it all away for free on your blog

Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]

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How to Manage a Small Business Blog and Streamline Blog Promotion

Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I've finally got one that works for me and I thought I'd share my process with you. I'm sure there are better ways [...]

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SEO Tips for Local Businesses

You may have heard the hullabaloo surrounding Dean's Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. [...]

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5 Things to Know About Yoast SEO for Beginners

There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the [...]

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Social Media Marketing World 2015: Top 10 Takeaways

Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook [...]