One-Click Content: Engage Your Audience Where They Are

One-click content is any piece of content that can be consumed entirely within a single click or tap. This can take many forms, such as a blog post that is displayed in its entirety on a social media platform, or a video that plays within a single frame on a website. The goal of one-click content is to remove barriers to engagement by providing users with the entirety of the piece of content within one click of seeing it.

hand drawn peacock mandala header for social media strategy blog by Anita Kirkbride

How my Social Media Strategy is Changing in 2023

Peacocks are known for their ability to adapt to their environment, whether it’s in the jungle, desert, or the suburbs of Los Angeles. (I was floored to find out peacocks are wild, like pigeons, in California.) Similarly, your social media strategy needs to adapt to changes in the digital landscape, whether it’s algorithms updates, an emerging platform, or your own personal needs. By being flexible and adaptable, you can stay ahead of the curve and remain relevant to your audience.

10 Great Gifts for Small Business Owners

Down with kitschy, cutesy, space-wasting gifts that get donated or recycled as soon as they’re received. Give your entrepreneurial friends and clients something they’ll really enjoy! Of course, everyone has their personal preferences, and these are mine (and a few suggestions from other small business owners).

mistakes in social media marketing

Mayday! May Day! Avoid These 6 Mistakes in Social Media Marketing

Ever have one of those moments when you learn something so obvious you feel like you should have known it since…forever? The origins of the word “mayday” was one of those moments for me. A few years ago I learned that it was basically the English version of “M’aider” in French, meaning, “Help Me”! Interestingly, the origins of May Day have nothing to do with “mayday” the emergency call. The first day of May is celebrated as the first day of Summer in many countries. However, I couldn’t resist the homophonic sounds of posting about mayday around May Day. Yeah, I’m weird like that. The result is this post with helpful tips for avoiding social media mistakes in 2022. I’ll “vous aidez” on May Day. Ok. I’m done.

Social Media Strategy Blog Header Images Twirp CommunicationsSocial Media Strategy Blog Header Images Twirp Communications

The Best TikTok Marketing Tips in 2022

The main peculiarity of TikTok is that it is much easier to gain popularity as a blogger on this platform than on any other social media network. However, users need to be aware of the TikTok algorithms and basic TikTok marketing tips on what type of content they should publish and how to properly promote their accounts on TikTok. If you’re looking to grow your account, it is not necessary to hire a marketing agency. We have researched the best eight marketing tips that will help you gain more views and followers of your content. 

How to Improve online sales with social media content

How to Improve Online Sales with Social Media Content

Nearly every company these days utilizes social media to connect with their audience and build their brand. However, in order to grow sales via social media channels, you may have to work a bit harder. And, if you want sales from organic sources and social media pages, you will have to ensure that you produce relatable and valuable content for your audience.

How to Analyze Social Media Performance Without Spending Money on Tools

Whether you are running a small business or a multinational corporation, every business needs to be on social media. Through it, you can build brand awareness, fill your funnel, generate new leads, as well as cooperate with customers. Innovative disruptors are continuing to emerge, developing day by day, even hour by hour. Being on top of your industry is not a guarantee that you will stay there forever. Therefore, it is crucial for your business to analyze social media in order to better understand existing and potential customers.

social media strategy blog

How to Choose the Best Social Media Platform For Your Small Business Needs

Social media is a powerful marketing tool, but to leverage it for your small business, you have to understand which platform best suits the needs of your company. With so many platforms and so little time, it is impossible to be active on every outlet. You can narrow down your choice and focus your efforts for the best ROI. In this article, we’ll walk you through the main considerations for choosing the best social media platform for your small business.

Privacy Preference Center

Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp