Humans are visual creatures. It takes more than written content to catch our eye and entice us to dig deeper into social media posts. Businesses depend on imagery and graphics to create scroll-stopping content. Creating your graphics and social content doesn’t have to be complicated or expensive if you [...]
Facebook recently announced changes to the platform that mean you need to be paying better attention to the back end of your website if you want people to share your content. From here on out if you don't specify the Facebook Open Graph metadata on each page of your [...]
Live discussion about DIY graphic design for social media: tools, tips and resources. Catch the replay and resource list if you missed it.
There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the [...]
One of the social media management services I have been called on to do often is a social media audit - a thorough look at a client's social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for [...]