5 Free Design Apps to Step Up Your Social Media Game

5 Free Design Apps to Step Up Your Social Media Game

Humans are visual creatures. It takes more than written content to catch our eye and entice us to dig deeper into social media posts. Businesses depend on imagery and graphics to create scroll-stopping content. Creating your graphics and social content doesn’t have to be complicated or expensive if you [...]

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5 Things to Know About Yoast SEO for Beginners

There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the [...]

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Social Media Audit-Common Themes

One of the social media management services I have been called on to do often is a social media audit - a thorough look at a client's social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for [...]

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Necessary

Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack

Advertising

advertising

Facebook, Twitter
Facebook pixel
Twitter personalization

Analytics

To track traffic and usage data

Google
Google
Google

Communication

opt-in, emails

MailChimp