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How to Set Up your Website for Social Media Success

In most marketing models, your website is the heart of your business and social media are the arteries bringing lifeblood to it. Social media spreads the word about your website and encourages people to come and read what you’ve written, or check out your products. We often think of social media as standing alone in this but really, if you want want to be efficient, you need to set up your website for social media success, too. They work in tandem, not alone.

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How to Create, Use and Manage Twitter Lists in Hootsuite

If Hootsuite is your main social media management dashboard, you’re going to want to know how to manage Twitter lists in Hootsuite. It’s not difficult, but all of the Twitter list functions are a bit hidden. I’ve written a tutorial for creating Twitter Lists in Hootsuite and adding and removing members from the Twitter lists. No more logging into Twitter to do this!

Best WordPress Plugins to Rock Your Social Media

One of the reasons I love WordPress is the flexibility it offers, through plugins, to customize your website to do anything you want. Over 25 per cent of all websites out there are built on WordPress. If you’ve been thinking about upgrading your site, here are some of the WordPress plugins you should consider installing to leverage your social media efforts.

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9 Ways You Can Talk to Customers on Facebook

Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on the platform. Here’s a breakdown of the different Facebook venues you can take advantage of for your business.