Social Media Advice

The Role of Controversy in Social Media Marketing

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In the news business they say “if it bleeds, it leads” and there’s a similar feeling around social media spheres “Controversy Captivates”. Controversy is a powerful, yet risky, tool of the anti-heroes in social media marketing. While it is compelling and increases your engagement rates, controversial content can also have negative consequences for your small business. If you’re ready to embrace your anti-hero tendencies, adding a bit of careful controversy to your social media marketing might be just the thing to spice it up.

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Ways to Use Social Media for Market Research

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Ever eavesdropped on a conversation at a café and actually learned something new? Monitoring social media is the digital equivalent. Listen to what your customers are saying about your brand—or even better, your competitors. Monitoring tools like Sprout Social, or even simple Google Alerts, can help you keep tabs on customer sentiment and emerging trends. It’s like having a crystal ball, but less mystical and more data-driven.

Social Media Strategy Blog header image featuring a realistic depiction of red peacock feathers with dark green and black feathers.

Be a Social Media Marketing Anti-Hero: A Guide for Small Businesses

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We see hero marketing every damn day. Being an anti-hero can set your small business apart. It’s about being unapologetically yourself, embracing your uniqueness, and connecting with your audience on a deeper level. So, shed the cape, put on your metaphorical red leather jacket, and start rewriting the rules of social media marketing for your small business.

extreme closeup of a peacock feather with droplets of water sitting on top and the words Creating Educational Content for Social Media

Creating Educational Content for Social Media

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One of the questions I get when I talk about creating educational content for social media is “But won’t my audience just take the information and do it themselves?” I’ll be honest, that is possible. But if they are the DIY type they weren’t likely going to buy from you anyhow, they just would have found a different expert who’s giving the information away. Now you are their expert for this information. WIN!

Unleash Your Inner Maverick: The Art of Becoming a Thought Leader

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The other day a colleague told me I am a thought leader and I’ll admit it surprised me a bit. It has always been part of my social media strategy to position myself that way, but this was one of the first times someone had confirmed for me that my strategy was working. I do often share advice that is contrary to popular opinion and encourage entrepreneurs to do what is best for themselves in business. And while I often agree with things other experts are saying, I’m confident people see me at someone who has strong opinions and isn’t afraid to share them.

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Instagram Threads App: Undercomplicate it by Being Flawsome

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Instagram Threads App has the social media world all a-titter (decidedly not a-Twitter). We haven’t seen this much excitement about a new platform since live video streaming app Periscope hit the interwebs. There are two types of people on Threads right now: those who are diving in, redistributing content and creating new relationships; and those who are too overwhelmed by the thought of a new platform. Here’s the best news you’ll hear all day about Instagram Threads: whenever a new platform comes along flawsomeness reigns supreme!

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Short-Form Video Marketing for Small Businesses

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Short-form video marketing has become a powerful tool for small businesses to reach their target audience and increase sales. With the rise of TikTok, and similar features on Instagram, Facebook, YouTube and Pinterest, businesses can easily create and share engaging videos that capture the attention of potential customers. If you haven’t yet added short-form video to your social media strategy, hopefully by the end of this blog post you’ll see why it’s all the rage for small businesses.

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