One in five Canadians and one in four Americans have a disability. A disability isn’t always negative, but our environments make it challenging for everyone to enjoy the same resources. This week is National Accessibility Week (May 30-Jue 5, 2021) so I’m using this space to talk to small businesses about improving the accessibility of their social media and online marketing.
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks, updated for 2022.
From curbside pickup to full-on online ordering and shipping, e-commerce might be the next thing you need to learn to manage for your small business. While we’re not going to get into the specifics of building an e-commerce solution for your website (a method of taking payments), we will help you figure out how to write your social media posts to encourage people to visit your website. Understanding the basics of writing content that converts will help you get ahead of your competition.
Social media is a phenomenal tool. It allows small business owners to share their mission with thousands of users. For the first time in history, small businesses can reach an almost limitless audience. Yet with its limitless potential, social media carries an unparalleled risk for distraction and comparison.
Love it or hate it, approximately 70% of internet surfing is done via Chrome now and there are many good reasons for that. When I began using Google products many years ago Chrome was simply a faster, easier browser to use and I’ve never looked back. One of the things I love is the ease with which I can add browser extensions to help me work smarter and more efficiently in social media. Here are some of my favourite Chrome browser extensions for social media managers.
If you’re new to business or you’re working a side hustle, let me save you some time and heartache. I’ve spent an entire decade as a solopreneur/small business owner now, freelancing in social media training and consulting. While I’ve learned much about social media, of course, I’ve also learned a few lessons about being in business. These are some of the things I see new business owners struggling with every day and while I’m certainly not perfect at any of this, I’ve come a long way in 10 years.
Are you using all the features of the networks you’re marketing with? Are you really? Check out some of these lesser-known features to streamline your social media marketing efforts.
When it comes to content marketing and SEO, you make your own luck. There’s really nothing LUCKY about social media marketing. Either you have a good idea, and execute on it, or you don’t. There are certain things you can do to help your content resonate in a way that makes you look and feel lucky.
Every time I teach about, or consult on, social media planning, I encourage entrepreneurs to find some of these days to build into their custom social media plan. Today I’m encouraging all my readers to bring the social and the kindness back to social media.
Templates for social media plans are all over the internet. Whether you’re a florist or a car dealer, I’m betting you can find a social media plan template that is made just for you…and everyone else in your industry. Templates can be helpful to get your creative juices flowing, but how can you expect to make your business be seen above all the digital noise if you’re using the same template as everyone else? In the decade (yikes that makes me feel old) I’ve been coming up with social media plans for small businesses, and managing them, I’ve learned a few things about how to love the plan you have.
