As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.
There are many different ways to learn about social media marketing, and many of them are easily accessible to small business owners. Whether you have a budget or you’re bootstrapping your business, here are some great resources for you in your quest to learn social media marketing for your business.
We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.
TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.
I made my first, stupid, awkward TikTok video in April 2021 and it went a little bit viral. I was instantly intrigued. And hooked. And I haven’t looked back. Now I’m sharing what I’ve learned about TikTok with my small business clients to encourage them to consider TikTok as the next platform to add to their marketing playbook.
Instagram rocked the Insta-World recently when they announced the direction of the platform was changing and they would be focusing their efforts on video content going forward. While many took this to mean “No more photos” on the app, it really means “Time to get using videos” on the app. Of course, there are still going to be photos in the newsfeed, but Instagram has made it very clear, video is the way forward.
Over the years I’ve paid a lot of subscriptions for social media services of varying kinds. My current MONTHLY subscriptions bill to run this business is about $700. So when I can find a good deal on a social media tool I know I’m going to use a lot, it’s worth it to me. There are a few different ways to get a deal on social media tools and today I’m sharing my favourites with you!
Don’t you hate it when you make a typo? It’s even worse when you notice the mistake and can’t figure out how to edit your typo on social media. There are ways to fix typos on every network, although they may not be ideal. Here’s how to fix a mistake on the main social networks.
One in five Canadians and one in four Americans have a disability. A disability isn’t always negative, but our environments make it challenging for everyone to enjoy the same resources. This week is National Accessibility Week (May 30-Jue 5, 2021) so I’m using this space to talk to small businesses about improving the accessibility of their social media and online marketing.
From curbside pickup to full-on online ordering and shipping, e-commerce might be the next thing you need to learn to manage for your small business. While we’re not going to get into the specifics of building an e-commerce solution for your website (a method of taking payments), we will help you figure out how to write your social media posts to encourage people to visit your website. Understanding the basics of writing content that converts will help you get ahead of your competition.
