Anita Kirkbride

Twirp Communications Inc. is Halifax's leader in social media training and consulting. Head Twirp, Anita Kirkbride trains dozens of entrepreneurs each year to manage their own social media marketing through social media mentoring programs, Workplace Education workshops, individualized training plans and her free, educational blog and ecourses.

social media strategy blog header graphic

6 Tips for Better Live Videos

January 26, 2024January 5, 2022 by Anita Kirkbride

Live video can be one of the easiest ways to add more video content to your marketing plan for the upcoming year. Personally, I find it much easier to live stream than to create a produced and edited video. I’ve been dabbling in live video for about six years now, ever since it was first introduced by apps Meerkat and Blab. I’ve made lots of mistakes in that time and learned lots of ways to make better videos. Here are a few really simple tips to help you make better live videos.

10 Red Flags to Watch for When Hiring a Web Designer

January 26, 2024December 14, 2021 by Anita Kirkbride

Recently I was scrolling through social media and came upon a conversation about hiring web designers that piqued my curiosity. I had followed the rabbit trail to a website designer’s website that, to me, was full of glaring red flags. It got me thinking about all of the things people SHOULD be noticing when they’re hiring a web designer, but don’t. So I started a conversation on Twitter asking some web designers I knew what they would suggest a small business owner look for when hiring a web designer.

Categories Social Media Advice Tags SEO, small business

How to Fix a Typo in Your Social Media Posts

How to Specify Which Image Facebook Uses for Your Website

November 3, 2021November 3, 2021 by Anita Kirkbride

Have you ever tried to share something from your website to Facebook only to have the image cropped funny, or have Facebook not share an image at all? It’s so frustrating to spend your valuable time creating great content on your website or blog and then have it look terrible when shared because you can’t figure out how to specify which image Facebook uses for your website…or how to make it the right size.

Good news…there is a simple two-step solution: design the right size image and upload it to the right place on your website. Sounds simple, right?

Categories Social Media Advice Tags Blogging, DIY Social Media, Facebook Business Pages, Facebook Graphics, SEO, social warfare

graphic for 7 Tips to Make Your Online Marketing Accessible to Everyone

How to Avoid 9 Scary Social Media Marketing Mistakes Small Businesses Make

October 20, 2021October 20, 2021 by Anita Kirkbride

Incredibly after 10 years in the business, I still see small businesses making the same social media marketing mistakes over and over. Every time I do audits, every time I do workshops and every time I do one-on-one training I see half-baked plans, lack of consistency and missing information. Regular auditing can catch some of these things, but some of these social media marketing mistakes take a little more effort.

Categories Social Media Advice Tags Facebook Business Pages, responsible scheduling, social media management, social media tips

tips for writing content that converts banner graphic

How to Prepare for the Next #FacebookDown

January 26, 2024October 6, 2021 by Anita Kirkbride

Did the most recent Facebook, Instagram and WhatsApp outage scare you? Are you prepared to find another way to talk to your customers? Here are a few tips for preparing for the next outage.

Categories Social Media Advice Tags Social Media for Small Business, social media strategy

Protecting Your Mental Health When You Manage Social Media blog banner

3 Things Small Businesses Need to STOP Doing in Social Media Marketing

September 15, 2021 by Anita Kirkbride

As a business owner you have to wade through a lot of garbage advice to find the gold. It reminds me of the icebreaker game Two Truths and a Lie, except it seems for every truth out there, you find two lies, and you’ve got to figure out which tactics can really help and who is lying to you.

Categories Social Media Advice Tags social media plan, social media strategy

8 Must-Have Chrome Browser Extensions for Social Media Managers graphic

Best Ways to Learn Social Media Marketing for Your Small Business

March 4, 2024September 1, 2021 by Anita Kirkbride

There are many different ways to learn about social media marketing, and many of them are easily accessible to small business owners. Whether you have a budget or you’re bootstrapping your business, here are some great resources for you in your quest to learn social media marketing for your business.

Categories Social Media Advice Tags social media resources

Dear small business owner, take the vacation!

August 18, 2021 by Anita Kirkbride

We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.

Categories Social Media Advice Tags responsible scheduling, social media plan

What Small Businesses Owners Need to Know About the TikTok Algorithm

August 5, 2021 by Anita Kirkbride

TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.

Categories Social Media Advice Tags tiktok

What I Learned by Going Viral (a bit) on TikTok

August 5, 2021 by Anita Kirkbride

I made my first, stupid, awkward TikTok video in April 2021 and it went a little bit viral. I was instantly intrigued. And hooked. And I haven’t looked back. Now I’m sharing what I’ve learned about TikTok with my small business clients to encourage them to consider TikTok as the next platform to add to their marketing playbook.

Categories Social Media Advice Tags tiktok

Older posts

Newer posts

← Previous Page1 Page2 Page3 Page4 … Page24 Next →