Social Media Advice

6 Goals that Should Precede Sales in your Content Strategy

by

Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up for in person interactions. Social media can’t replace all communications and sometimes we still need to meet for coffee or go into a store to feel the fabric of the couch we’re planning to buy.

social media app permissions graphic

Social Media Advice to Ignore

by

Social media advice is as common as dandelions on the lawn…and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they’ve heard it, instead of watering, seeding and fertilizing the lawn. Some weeds are prettier than others, and just like weeds, some social media advice is better. Here are a few pieces of social media advice that are fit for the ‘circular file’. If your social media expert is telling you to do any of this, it may be time to weed that garden!

blog promotion

How to Manage a Small Business Blog and Streamline Blog Promotion

by

Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I’ve finally got one that works for me and I thought I’d share my process with you. I’m sure there are better ways to do some of this, but for now, it works and it’s easy to manage.

promote your social media profiles graphic

35 Ways to Promote Your Social Media Profiles

by

You’ve started a new business and now it’s time to let people know about it. Social media is likely the first thing you’re thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I’ve updated an old article with 10 additional ways to promote your social media profiles!

social media at events rock band

Top 5 Can’t Miss Ideas to Rock Social Media at Events

by

Great events connect people and create experiences. It’s no wonder that many (most) not-for-profits and charities make use of events to meet their fundraising goals and to increase awareness of their programs. However, all events are not created equal and success is never a guarantee. Here are a few quick tips to help you get the most out of your event but supporting it with a solid, engaging social media experience.

Twirp SEO Tips graphic

SEO Tips for Local Businesses

by

You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!

How to Recycle Your Content Infograph

Infographic: How to Recycle Your Content

by

Recycling content, or “repurposing” it, is a great way to stretch your hard work out. Once you’ve taken the time to create a piece of content, like a blog post or a video make the most of it by using different forms of media to attract different people. It may seem like a lot of work, but recycling content will save you time in the long run! Our new infograph “How to Recycle Your Content” will help you see all the ways you could be reusing the pieces you’ve spent so much time and effort to create. Whether you start with a blog post or a video, you can follow this process through and in many cases return to the top and start all over again.