Should you Pay to Promote your Blog Post? [Case Study]
Should you pay a service to help you promote your blog post? I tested two blog promotion programs, Quuu and DrumUp. Read on to see which one performed best.
Anita Kirkbride
When’s the Best Time to Post? Here’s the Definitive Answer
Google returns over 943 million results when you search for “What is the best time to post”. Over 943 MILLION! WHEEEEEE-EW. That’s a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different methodology for measuring their results. Every writer has a particular bias. Most of these articles about timing your posts are written from the perspective of global companies, not small, local businesses. So here it is–the definitive answer on the ever-popular question “When is the best time to post?”
Rookie Digital Marketing Mistakes You Can Prevent
Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let’s not forget, a website exists to help your potential client find the information they are looking for. If they can’t find it on your site, they’ll move on to someone else’s.
Why you should have a Business Page, not a Profile, for your business.
When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to “friend” charities and to join groups for local businesses.
Is it Time to Hire a Social Media Manager?
The people who hire Twirp Communications are generally lacking in one of these three things: time, resources/skills, and interest. Some businesses are ready to add additional support and social media makes sense to outsource. Some people are behind in their technical skills and don’t want to take the time to learn it right now. Others simply have no interest in being on Facebook and Twitter, but understand it is important for their business.
How to Complain on Social Media
As someone who manages social media for small businesses, I’ve seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social media is so very public, it’s easy to see why many companies want to resolve your complaints on social media quickly. Here are some tips on how to complain on social media when your goal is resolution, not creating a spectacle…because, yes, sometimes, some people just want to create a spectacle.
Top 5 Tips for Creating Content Your Followers will Love
You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all by your lonesome.
What are the #AlternativeFacts of Social Media Marketing?
This is NOT a political post, but I am borrowing everyone’s favourite new phrase #alternativefacts from the world of politics. Is it possible for #alternativefacts to both be true? Of course it is…if they’re both true! Statistics can be used to show completely opposing views, so it’s not hard to see how opposing statistics can lead to alternative facts. Click on to read about some seemingly opposite facts about social media that are all true.
Top 10 Most Useful Twitter Accounts in Halifax
If you’ve been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you’re in Halifax, I recommend following these 10 accounts. Pretty much anyone will find their content useful.
Are you a Social Media Grinch or a Santa?
Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we’ve also got some tips for making improvements.