Anita Kirkbride 
If you’ve been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you’re in Halifax, I recommend following these 10 accounts. Pretty much anyone will find their content useful.
Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we’ve also got some tips for making improvements.
Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business owner will look at me skeptically as if to ask “Are you nuts?” There is a belief out there that giving information away for free will result in lost business. The idea being that if you explain everything on a blog, or in an ebook, for free, nobody will need to buy your services. But that’s just wrong!
Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up for in person interactions. Social media can’t replace all communications and sometimes we still need to meet for coffee or go into a store to feel the fabric of the couch we’re planning to buy.
Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege. Here are a few examples of automated Twitter DMs to illustrate why many Twitter users ignore DMs altogether.
If you’ve decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I’m using the same photo and quote on all programs and I’ll talk about the pros and cons of each program.
Social media advice is as common as dandelions on the lawn…and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they’ve heard it, instead of watering, seeding and fertilizing the lawn. Some weeds are prettier than others, and just like weeds, some social media advice is better. Here are a few pieces of social media advice that are fit for the ‘circular file’. If your social media expert is telling you to do any of this, it may be time to weed that garden!
Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I’ve finally got one that works for me and I thought I’d share my process with you. I’m sure there are better ways to do some of this, but for now, it works and it’s easy to manage.
You’ve started a new business and now it’s time to let people know about it. Social media is likely the first thing you’re thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I’ve updated an old article with 10 additional ways to promote your social media profiles!
Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
