Anita Kirkbride

Twirp Communications Inc. is Halifax's leader in social media training and consulting. Head Twirp, Anita Kirkbride trains dozens of entrepreneurs each year to manage their own social media marketing through social media mentoring programs, Workplace Education workshops, individualized training plans and her free, educational blog and ecourses.

Social Media Strategy: Giving it all away for free on your blog

May 31, 2022November 16, 2016 by Anita Kirkbride

Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business owner will look at me skeptically as if to ask “Are you nuts?” There is a belief out there that giving information away for free will result in lost business. The idea being that if you explain everything on a blog, or in an ebook, for free, nobody will need to buy your services. But that’s just wrong!

Categories Social Media Advice Tags Blogging, content marketing, content strategy, Social Media for Small Business

6 Goals that Should Precede Sales in your Content Strategy

September 5, 2023October 5, 2016 by Anita Kirkbride

Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up for in person interactions. Social media can’t replace all communications and sometimes we still need to meet for coffee or go into a store to feel the fabric of the couch we’re planning to buy.

Categories Social Media Advice Tags content strategy, social media goals

Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege.

Why do so Many People Hate Twitter DMs?

July 3, 2020September 28, 2016 by Anita Kirkbride

Twitter DMs, or private messages, can be a great communication tool when used properly. However, many people are still abusing the privilege. Here are a few examples of automated Twitter DMs to illustrate why many Twitter users ignore DMs altogether.

Categories Social Media Advice Tags Twitter

The Best DIY Graphic Design Programs for Social Media

January 13, 2025September 21, 2016 by Anita Kirkbride

If you’ve decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I’m using the same photo and quote on all programs and I’ll talk about the pros and cons of each program.

Categories Social Media Advice Tags Canva

Social Media Advice to Ignore

December 29, 2021August 31, 2016 by Anita Kirkbride

Social media advice is as common as dandelions on the lawn…and sometimes is about that welcome! Some people treat social media advice like a weed and just pluck it out of their mind as soon as they’ve heard it, instead of watering, seeding and fertilizing the lawn. Some weeds are prettier than others, and just like weeds, some social media advice is better. Here are a few pieces of social media advice that are fit for the ‘circular file’. If your social media expert is telling you to do any of this, it may be time to weed that garden!

Categories Social Media Advice Tags SEO

How to Manage a Small Business Blog and Streamline Blog Promotion

May 31, 2022August 17, 2016 by Anita Kirkbride

Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I’ve finally got one that works for me and I thought I’d share my process with you. I’m sure there are better ways to do some of this, but for now, it works and it’s easy to manage.

Categories Social Media Advice Tags Blogging, Infographic, Quuu, TweetJukebox

promote your social media profiles graphic

35 Ways to Promote Your Social Media Profiles

October 28, 2018August 3, 2016 by Anita Kirkbride

You’ve started a new business and now it’s time to let people know about it. Social media is likely the first thing you’re thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I’ve updated an old article with 10 additional ways to promote your social media profiles!

Categories Social Media Advice Tags Social Media for Small Business, Tips

Social Media Automation Tips to Totally Kill It

August 18, 2021July 27, 2016 by Anita Kirkbride

Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.

Categories Social Media Advice Tags Hootsuite, Ifttt, responsible scheduling, TweetJukebox, Zapier

SEO Tips for Local Businesses

April 21, 2021July 6, 2016 by Anita Kirkbride

You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!

Categories Social Media Advice Tags Blogging, Halifax social media, SEO

Infographic: How to Recycle Your Content

July 11, 2022June 30, 2016 by Anita Kirkbride

Recycling content, or “repurposing” it, is a great way to stretch your hard work out. Once you’ve taken the time to create a piece of content, like a blog post or a video make the most of it by using different forms of media to attract different people. It may seem like a lot of work, but recycling content will save you time in the long run! Our new infograph “How to Recycle Your Content” will help you see all the ways you could be reusing the pieces you’ve spent so much time and effort to create. Whether you start with a blog post or a video, you can follow this process through and in many cases return to the top and start all over again.

Categories Social Media Advice Tags recycling content, repurposing content

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