It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe [...]
I've seen a disturbing trend on some Halifax Facebook pages recently. As small business owners become more adept at "Acting as Their Business" some of them are using this new found power to SPAM their friends' pages in an effort to gain new fans. It looks something like this [...]
What do you do with negative comments posted on your Facebook Business Page? Maybe you've been lucky and haven't had any yet, so now's a great time to think about how you WOULD deal with them. They say the only things you can be sure of are death and [...]
There's been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on. One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and [...]
Twitter...you either love it...or you're indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase [...]
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.