Anita Kirkbride 
You may have heard the hullabaloo surrounding Dean’s Flowers, a local, independent flower shop who has attracted some unwanted attention from a big, online competitor. I asked several SEO experts for their tips on what Holly could do to combat the grey hat tactics being used against her business. These SEO tips will help anyone trying to improve their search results!
Recycling content, or “repurposing” it, is a great way to stretch your hard work out. Once you’ve taken the time to create a piece of content, like a blog post or a video make the most of it by using different forms of media to attract different people. It may seem like a lot of work, but recycling content will save you time in the long run! Our new infograph “How to Recycle Your Content” will help you see all the ways you could be reusing the pieces you’ve spent so much time and effort to create. Whether you start with a blog post or a video, you can follow this process through and in many cases return to the top and start all over again.
Hashtags on Twitter and Instagram are similar, but different. While they are generally used in the same way, Instagram has its own genre of hashtags that won’t work on Twitter. Read on to see the similarities and differences.
Facebook events are a great way to spread the word about your in-person and virtual events. Putting your information up and allowing your fans to show their interest and share the event, exposes you to a whole new audience that may not have had access to your information before. However, like Facebook Groups, there are some unwritten rules your fans and friends wish you would follow, whether you are on the organizing or the attending side. It really will make everyone happier.
Check out this lively discussion about planning content for your business blog. We’ve got resources, examples, tips and tricks galore to help you with this obstacle to blogging.
This week on The Social Coast, Anita & Tina tackle tragedies and how businesses should or should not participate in the discussion on social media.
Storytelling for small business needs to go way beyond the idea of having a beginning, middle and end. Join us as we unpack storytelling theory and tell the story of a made up brand as an example of how it can work for you.
For the second year, I’ve been fortunate to attend Social Media Examiner’s annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my top takeaways from this year’s event.
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn’t your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for your content when you are trying … Read more
If “selling” is your main goal for social media, it’s time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is “sales”. I maintain if you work on some of these other goals, the sales will follow. But if you begin with a goal of sales, these other things will not naturally fall into place. If your goal on social media is to be the expert in your field/community/industry/company, then advertising you are the expert just won’t cut it. You have to prove you are the expert and you’ll need a content strategy to support that goal.
