Whether or not social media is right for your business is no longer the question. The real question now is “Which social media platform is right” for your business. While some businesses are content to excel at one platform, many businesses are managing several networks to promote their products and services. To excel at THAT … Read more
As Facebook changes, so the the rules of Etiquette on Facebook. New features often get absued by overly aggressive marketers. Learn which tactics are really annoying your followers.
Pinterest has certainly come of age since this article was originally written. Not only out of beta and well into advertising, using Pinterest for business is almost as common as the other big platforms!
I’ve seen a disturbing trend on some Halifax Facebook pages recently. As small business owners become more adept at “Acting as Their Business” some of them are using this new found power to SPAM their friends’ pages in an effort to gain new fans. It looks something like this “Hi Everyone, hope you’re having a … Read more
This one small tip could help more customers find your Facebook Business Page instead of trying to “friend” you!
What do you do with negative comments posted on your Facebook Business Page? Maybe you’ve been lucky and haven’t had any yet, so now’s a great time to think about how you WOULD deal with them. They say the only things you can be sure of are death and taxes…but I disagree…I think you can be sure you will eventually receive negative feedback via social media.
There’s been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on? One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and on social media. Blogging can cut … Read more
Twitter…you either love it…or you’re indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase brand awareness. As far as social media goes, Twitter has a lot to offer.
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.
If you are looking for a way to make social media easier and more efficient it’s time to check out a “dashboard”. I often recommend Hootsuite for small businesses and charities. It has a free version for up to five social media accounts (think personal Facebook, business Facebook, Twitter, LinkedIn plus one more), and low-cost monthly … Read more
