12 Most Quixotic Questions to Ask Your Social Media Expert
A self-defined social media expert is sitting in your office. They’re talking circle around you and you need to know what questions to ask? Pull up this article.
Social Media Advice
Twitter Strategy: You are who you follow
Do you have a Twitter strategy for who you will follow (or follow back) with your business Twitter account? If not, it’s time for you to consider the ramifications of willy-nilly following (which *is* a Twitter strategy in itself, I suppose). Savvy Twitter users are checking out your profile before they decide to follow you. One of the things they may be checking is who you are following–it gives them an idea of the kind of information you are interested in and might share.
How to Tell if Someone has Bought Likes on Facebook
I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, for a local service in a … Read more
Facebook Business Pages: It’s Personal
With all the new businesses starting up in Halifax we’re seeing more and more local businesses join Facebook and Twitter. In turn, I seem to be getting more and more questions about the best way to set up a Facebook business page. Even more disturbing to me is when I hear that another social media … Read more
Automated Twitter DMs Aren’t Fooling Anyone
It’s tempting to set up automated direct messages (DMs) on Twitter for a variety of reasons: to thank people for following, to promote something, or to spam someone. Assuming you’re a legitimate business and not a spammer, I know you’re looking for ways to make it easier to do social media for your business. Unfortunately, … Read more
How Can Live-Tweeting Events Help a Small Business?
It’s commonplace now for conferences and awards shows to be “live tweeted” by attendees and for that activity to be encouraged by the organizers. Sure it’s fun for those of us stuck at home to follow along as friends and colleagues win awards or heckle a speaker, or maybe pick up a few wise words from a great sold out speaker, but have you considered the benefits to your business or event?
Tips for Non-Profits Using Social Media
I often am asked to give advice for non-profits and charities on how to use the various social networks to promote their cause or raise more funds. I don’t have the secret sauce, but there are a few things any NPO can do to improve its chances. What the NPO Staff Can Do Provide good … Read more
Anyone Can Find Business on Twitter
That’s right… ANYONE. The next time someone says “Twitter is just a bunch of nonsense” I want you to share a link to this post. Here’s an example of someone looking for a freakin’ floor waxer on Twitter. And you know what? Within two hours he had a recommendation for one and a reply from … Read more
12 Most Fantabulous Holidays to Celebrate on Social Media
One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good for everyone, but lesser known, more unique celebrations offer a new way to promote your business. I once suggested my daycare participate in “Chicken Dance Day” and call the media for a good news story opportunity. I mean, come on, who wouldn’t want to see preschoolers doing the chicken dance? Here is one quirky celebration for each month of 2013 to get your {chicken} juices flowing. There is something in each one that can be shared on social media, so don’t forget to take pictures.
How to See Who RTd Your Content
One of the downfalls to using a 3rd party dashboard as your everyday access point for Twitter is that it’s not always easy to see who RTd your content. If they’ve tagged @anitakirkbride then of course I’m going to see it pop up as a mention, but if they haven’t, it’s a little harder. Twitter … Read more