Social Media Advice

How to Fix a Typo in Your Social Media Posts

Dear small business owner, take the vacation!

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We need to stop believing all our time must meet the societal, capitalistic and patriarchial standard of being “productive”. You need time away from your business, and especially social media, to rest, relax and recoup. That’s why I take most evenings and weekends off completely. It took me a few years to get to this point, but it is possible to create your own work boundaries even if you’re an entrepreneur working by yourself. You deserve time off and so does your business.

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What Small Businesses Owners Need to Know About the TikTok Algorithm

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TikTok is quickly becoming the social media platform of choice for small businesses, especially those who are selling a product, or for whom the target market is millennials and GenZ. If you’re seeing what I’m seeing and agreeing with me about the growing importance of TikTok, here’s what small business owners need to know about the TikTok algorithm before jumping in.

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What I Learned by Going Viral (a bit) on TikTok

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I made my first, stupid, awkward TikTok video in April 2021 and it went a little bit viral. I was instantly intrigued. And hooked. And I haven’t looked back. Now I’m sharing what I’ve learned about TikTok with my small business clients to encourage them to consider TikTok as the next platform to add to their marketing playbook.

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4 Video Editing Tips for Better Social Media Content

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Instagram rocked the Insta-World recently when they announced the direction of the platform was changing and they would be focusing their efforts on video content going forward. While many took this to mean “No more photos” on the app, it really means “Time to get using videos” on the app. Of course, there are still going to be photos in the newsfeed, but Instagram has made it very clear, video is the way forward.

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How to Save Money on Social Media Tools to Run Your Small Business

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Over the years I’ve paid a lot of subscriptions for social media services of varying kinds. My current MONTHLY subscriptions bill to run this business is about $700. So when I can find a good deal on a social media tool I know I’m going to use a lot, it’s worth it to me. There are a few different ways to get a deal on social media tools and today I’m sharing my favourites with you!

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7 Tips to Make Your Online Marketing Accessible to Everyone

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One in five Canadians and one in four Americans have a disability. A disability isn’t always negative, but our environments make it challenging for everyone to enjoy the same resources. This week is National Accessibility Week (May 30-Jue 5, 2021) so I’m using this space to talk to small businesses about improving the accessibility of their social media and online marketing.

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7 Tips for Writing Content That Converts

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From curbside pickup to full-on online ordering and shipping, e-commerce might be the next thing you need to learn to manage for your small business. While we’re not going to get into the specifics of building an e-commerce solution for your website (a method of taking payments), we will help you figure out how to write your social media posts to encourage people to visit your website. Understanding the basics of writing content that converts will help you get ahead of your competition.

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Protecting Your Mental Health When You Manage Social Media

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Social media is a phenomenal tool. It allows small business owners to share their mission with thousands of users. For the first time in history, small businesses can reach an almost limitless audience. Yet with its limitless potential, social media carries an unparalleled risk for distraction and comparison.

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8 Must-Have Chrome Browser Extensions for Social Media Managers

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Love it or hate it, approximately 70% of internet surfing is done via Chrome now and there are many good reasons for that. When I began using Google products many years ago Chrome was simply a faster, easier browser to use and I’ve never looked back. One of the things I love is the ease with which I can add browser extensions to help me work smarter and more efficiently in social media. Here are some of my favourite Chrome browser extensions for social media managers.

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