Anita KirkbrideAnita Kirkbride

Twirp Communications Inc. is Halifax's leader in social media training and consulting. Head Twirp, Anita Kirkbride trains dozens of entrepreneurs each year to manage their own social media marketing through social media mentoring programs, Workplace Education workshops, individualized training plans and her free, educational blog and ecourses.

Social Media Can Be Fast, Cheap or Good. But Not All Three.

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Social media is time-consuming. It’s as much art as it is technology. It’s new and complex and frustrating. Every business owner feels that way at some time or another. When I’m coaching clients I try to encourage patience, long-term visioning and planning. Some people take longer than others to join me in this position.

“I’m looking for a loophole, a quick fix, the easy way to do this,” one person said to me.

Here are my thoughts on that view of social media.

social media quizzes app

How to Use Social Media Quizzes to Collect Leads

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Everyone wants to know how to build their list–how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a Buzzfeed quiz finish it? That’s a pretty high completion rate for anything. I found the Interact system incredibly easy to use, intuitive and professional. I am excited to share this new tool with you.

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What is “Influencer Marketing” and How Can a Small Business Use it?

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Influencer marketing is the buzzword of the year…and maybe even the past couple of years. It is most often associated with professional bloggers, but that’s not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, but that’s not the case at all.

decide if you should DIY or outsource your social media marketing

5 Ways to Separate Personal and Professional on Social Media

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A question new-to-social-media-entrepreneurs often ask is “How do I keep my personal life separate from my business life?” They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very personal life. Some people opt to simply not use social media personally, but many entrepreneurs do want to keep in touch with family and friends at a personal level on Facebook. Here is what I tell them about keeping things personal and professio

risk management twirp

Tips for Managing Risk in Social Media

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Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best tips for managing the risks a small business owner might encounter in social media marketing.

dictionary graphic winning at twitter

How the Dictionary is Winning at Social Media

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There is a way to use social media for every business. Yes, EVERY BUSINESS. You just need to work at it and be a little more creative in some cases. I’ve witnessed more than a few amazing social media accounts in the last few years, and more than a few unbelievably boring ones. What do you think might be the most boring industries you could possibly run a social media account for? Dry cleaners? A paper mill? How about the dictionary?

Instagram stories graphic

5 Ways You Can Talk to Customers on Instagram

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Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it’s not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had…then Facebook bought it and started adding features. Instagram has come a long way and gives us multiple ways to engage with our audiences now.

I took Marcus Sheridan’s SEO advice and it works!

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Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer’s book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything both Jay and Marcus were saying resonated with me and I still espouse the Youtility philosophy on this blog: make it useful.

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