Anita KirkbrideAnita Kirkbride

Anita Kirkbride helps business owners stop performing for the algorithm and start making intentional choices about their marketing. Her company, Twirp Communications Inc, is for entrepreneurs who know social media matters, but are done with random posting, borrowed tactics, and advice that never fits real life. Through strategic training, no-nonsense education, and the Social Media Strategy for Anti-Heroes approach, Anita teaches people how to run their own social media with clarity, confidence, and a plan they’ll actually use. No hacks. No hustle culture. Just smart strategy for people who want their marketing to feel human and work on purpose.
Following unrelated Twitter accounts

Twitter Strategy: You are who you follow

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Do you have a Twitter strategy for who you will follow (or follow back) with your business Twitter account? If not, it’s time for you to consider the ramifications of willy-nilly following (which *is* a Twitter strategy in itself, I suppose). Savvy Twitter users are checking out your profile before they decide to follow you. One of the things they may be checking is who you are following–it gives them an idea of the kind of information you are interested in and might share.

How to Tell if Someone has Bought Likes on Facebook

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I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, for a local service in a … Read more

Facebook Business Pages: It’s Personal

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With all the new businesses starting up in Halifax we’re seeing more and more local businesses join Facebook and Twitter. In turn, I seem to be getting more and more questions about the best way to set up a Facebook business page. Even more disturbing to me is when I hear that another social media … Read more