Can We Please Just Stop Trying to Automate Engagement on Social Media?
Automating your Instagram comments may seem like a great shortcut to save you time, but I guarantee it will hurt your brand more than it’s worth.
Social Media Advice
Facebook Likes vs. Followers, What’s More Important?
If you’re not sure whether you should be paying attention to your Facebook Page’s Likes or Followers, this post is for you! Spoiler alert, it’s neither…and both!
How to Use Social Media Quizzes to Collect Leads
Everyone wants to know how to build their list–how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a Buzzfeed quiz finish it? That’s a pretty high completion rate for anything. I found the Interact system incredibly easy to use, intuitive and professional. I am excited to share this new tool with you.
What is “Influencer Marketing” and How Can a Small Business Use it?
Influencer marketing is the buzzword of the year…and maybe even the past couple of years. It is most often associated with professional bloggers, but that’s not the only type of influencer out there. Influencer marketing is also often thought to be expensive, and something only large companies can employ, but that’s not the case at all.
5 Ways to Separate Personal and Professional on Social Media
A question new-to-social-media-entrepreneurs often ask is “How do I keep my personal life separate from my business life?” They usually understand the need to provide some personal content, but often wonder just how much personal content is still professional, and how to keep global customers out of their very personal life. Some people opt to simply not use social media personally, but many entrepreneurs do want to keep in touch with family and friends at a personal level on Facebook. Here is what I tell them about keeping things personal and professio
Tips for Managing Risk in Social Media
Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best tips for managing the risks a small business owner might encounter in social media marketing.
How the Dictionary is Winning at Social Media
There is a way to use social media for every business. Yes, EVERY BUSINESS. You just need to work at it and be a little more creative in some cases. I’ve witnessed more than a few amazing social media accounts in the last few years, and more than a few unbelievably boring ones. What do you think might be the most boring industries you could possibly run a social media account for? Dry cleaners? A paper mill? How about the dictionary?
5 Ways You Can Talk to Customers on Instagram
Did you know there is more than one way to talk to customers on Instagram? Believe it or not, it’s not all about the one photo and amazing description with 30 hashtags. That used to be the only thing Instagram had…then Facebook bought it and started adding features. Instagram has come a long way and gives us multiple ways to engage with our audiences now.
I took Marcus Sheridan’s SEO advice and it works!
Two years ago when I attended Social Media Marketing World Marcus Sheridan, The Sales Lion, was top of my list of must-see sessions. I first learned about Marcus in the foreward of Jay Baer’s book YouTility, which became, and still is, a foundational book for my marketing philosophy. Everything both Jay and Marcus were saying resonated with me and I still espouse the Youtility philosophy on this blog: make it useful.
How to Host a Facebook Contest
Facebook contests are fun. They’re engaging. And they can garner a lot of attention for your growing small business. It’s not even difficult to host a Facebook contest on your Business Page, since Facebook changed the rules a few years ago. The question is, “Do you know what you’re allowed to do for a Facebook Contest?” Or are you simply following the crowd and doing what everyone else is doing?