Why I Finally Left My Favourite Social Media Scheduling Tool
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here’s why.
Choosing a social media scheduling tool to streamline your marketing efforts might not be as easy as you think. After using Hootsuite for several years, I decided to switch. Here’s why.
If Hootsuite is your main social media management dashboard, you’re going to want to know how to manage Twitter lists in Hootsuite. It’s not difficult, but all of the Twitter list functions are a bit hidden. I’ve written a tutorial for creating Twitter Lists in Hootsuite and adding and removing members from the Twitter lists. No more logging into Twitter to do this!
Good and bad social media automation is all around us. You have to decide how much you are comfortable with. Thoughts on where you should draw the line.
Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.
Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
Like anything else, you can’t say you’re successful if you can’t measure that success. If you can’t remember exactly which campaigns you want to track and how they were worded, you’ll end up with three versions of each campaign, which will make your analysis more difficult in the end.
Some of the best Hootsuite features have come along in just the past few months. Here’s a breakdown of some of my favourite Hootsuite features.
I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have the express interest in truly understanding the complexities of social media. Some simply want it to bring in the money and others just want someone else to handle it. This leads to a lot of misunderstanding about social media in general. Here are some of my favourite social media myths.
If you’ve had the chance to attend any of my social media workshops, or hear me speak, or probably any other social media expert, you’ll likely have heard me say you cannot be successful on Twitter by following a handful of people. To use Twitter for business purposes, you’ll need to follow, and be followed … Read more
Some social media experts still vehemently oppose any kind of scheduling, duplication, cross posting or automation. Responsible scheduling is the philosophy of using the best features of scheduling programs while keeping engagement top of mind.