Twitter...you either love it...or you're indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase [...]
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.
If you are looking for a way to make social media easier and more efficient it's time to check out a "dashboard". I often recommend Hootsuite for small businesses and charities. It has a free version for up to five social media accounts (think personal Facebook, business Facebook, Twitter, LinkedIn [...]
Some of this may seem like common sense, but I cannot tell you how many so-called "experts" are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what [...]
If you are a Twitter newbie you've probably noticed a lot of tweets floating by with the # attached to them...at the beginning, in the middle, pretty much anywhere in the tweets. Have you figured out what they mean yet? They are called "hashtags", they are unique to Twitter [...]
With all of the business-related surfing I do, I notice things that small businesses could be doing to maximize the effort they are already putting in to social media. Here are a few simple tips you can implement today. Make it easy to find your social media profiles Does your home [...]
It is a BIG decision to set aside two full days for learning and, as a consequence, I expect value and outcomes. Anita exceeded my expectations. I have walked away from her Social Media Boot Camp with a deeper understanding of Facebook, LinkedIn and Twitter not only in terms [...]