If you don't have Google Analytics (or some other analytics reporting program) installed on your website or blog, please go install it now. How do you expect to know if what you are doing is working if you have no metrics to look at?
Some of this may seem like common sense, but I cannot tell you how many so-called "experts" are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what [...]
If you are a Twitter newbie, you've probably noticed a lot of tweets floating by with the # attached to them...at the beginning, in the middle, pretty much anywhere in the tweets. Have you figured out what they mean yet? They are called "hashtags" and here is my interpretation [...]
With all of the business-related surfing I do, I notice things that small businesses could be doing to maximize the effort they are already putting in to social media. Here are a few simple tips you can implement today. Make it easy to find your social media profiles Does your home [...]
It is a BIG decision to set aside two full days for learning and, as a consequence, I expect value and outcomes. Anita exceeded my expectations. I have walked away from her Social Media Boot Camp with a deeper understanding of Facebook, LinkedIn and Twitter not only in terms [...]
Before Anita came along, my Facebook page and Twitter account sat unused for over a year. She inspired me to do something about it! Anita has done some of my 'techie set-up stuff' and helped me formulate strategy. She's also answered a multitude of (stupid?) questions - I have [...]
Anita was my first choice for some one-one coaching in social media. The concepts are promoted endlessly by every marketer out there, but Anita seemed to be someone who truly understood the technology and tricks to actually moving it from an idea to something an organization could implement on [...]