Anita Kirkbride 
Twitter lists are one of the lesser known, yet invaluable, tools provided by Twitter to help you manage the information you’re viewing in your newsfeed. Managed properly, Twitter lists can help you find the content you’re looking for faster, interact with your ideal clients easier and monitor your competition in less time! How to … Read more
This week we’re talking about how and why a small business should consider blogging. We covered the different types of blogging platforms, different reasons to blog and even ways to come up with content ideas. The two biggest reasons for a small business to blog are to tell a brand story and for SEO. There are, of course, many other reasons to blog, but for a business who is looking into blogging, these are key. Have a listen to the replay above, and check out the resources we mentioned.
Live discussion on How to Choose a Social Media Consultant. Questions to ask, things to look for, red flags to avoid.
If you’re already using Instagram, Twitter and Facebook to share photos of your business, you’re probably trying to find ways to streamline your time on social media. Using a dashboard like Hootsuite is a big help, especially in taming the fire hose that is a Twitter newsfeed. One of the common ways to shortcut the work is to use the sharing button on Instagram. If you’re posting on Instagram, it’s simple to click on the Facebook and Twitter buttons and consider that your post to those networks for the day. Just because it’s a common way to share Instagram Photos to Twitter doesn’t mean it’s the best way to do it!
What is content curation? We discuss why you should be doing it for your business, as well as tips, strategies and processes for making it less daunting!
How Facebook, Twitter and LinkedIn use Algorithms Our topic is Amazing Algorithms! Do you truly understand how Facebook, Twitter and even LinkedIn use algorithms to determine what shows up in your newsfeed? If you thought you did, look out; changes are coming to Facebook’s algorithm. Twitter’s getting one this week. We talk about them all, … Read more
Figuring out what to do for Valentine’s Day in Halifax is as easy as a quick search on Twitter. By limiting my search to the Halifax area, I found these great ideas.
Our topic is video strategies for small business. Whether you’re a local flower shop, a life coach, or a tattoo artist, there is a video strategy to meet your marketing goals. Watch the replay above and get the links below. If you do venture out into the world of pre-recorded or live video, we would love to see what you’re doing!
It’s the beginning of a new year and we’re all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this year.
So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.