Anita KirkbrideAnita Kirkbride

Anita Kirkbride helps business owners stop performing for the algorithm and start making intentional choices about their marketing. Her company, Twirp Communications Inc, is for entrepreneurs who know social media matters, but are done with random posting, borrowed tactics, and advice that never fits real life. Through strategic training, no-nonsense education, and the Social Media Strategy for Anti-Heroes approach, Anita teaches people how to run their own social media with clarity, confidence, and a plan they’ll actually use. No hacks. No hustle culture. Just smart strategy for people who want their marketing to feel human and work on purpose.

Finding Leads with Twitter Advanced Search: Hali-day Edition

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So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.

Finding Leads on Twitter: Hali-ween Edition

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It’s been a while since I blogged about finding leads on Twitter here in Halifax. I wonder if anyone is actually using this idea to find leads in their industry? I would love to know if monitoring keywords on Twitter is turning into business for you. For now, have a peek at some of the recent tweets local businesses could have jumped on. According to Twitter, every one of these happened “near me”, so that means 25 mile radius of Halifax, Nova Scotia.

YOAST SEO plugin graphic

5 Things to Know About Yoast SEO for Beginners

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There are a multitude of SEO plugins you can install for your WordPress website/blog, and Yoast SEO is probably the most popular. It is the one I use on this website, as well as many client websites. Essentially it helps you put all the SEO data in all the right places so Google will find you more often. (Tweet This.) Using a simple green, yellow, red light system, it tells you how good your SEO is. You are aiming for all green lights, of course!

Instagram scheduling with Hootsuite

6 Steps to Schedule Instagram Posts with Hootsuite

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Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have a simple way to schedule Instagram posts through Hootsuite.

10 Ways to Get Social Media Content from a Conference

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We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways.