Most Commonly Missed Opportunity for Small Businesses on Facebook
This one small tip could help more customers find your Facebook Business Page instead of trying to "friend" you!
Handling Negative Comments on Social Media
What do you do with negative comments posted on your Facebook Business Page? Maybe you've been lucky and haven't had any yet, so now's a great time to think about how you WOULD deal with them. They say the only things you can be sure of are death and [...]
5 Ways to Recycle Your Blog Content
There's been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on. One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and [...]
Five Apps to Help You Manage Twitter
Twitter...you either love it...or you're indifferent. I have yet to hear someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase [...]
Using a Dashboard to Make Social Media Easier – Part 2
Last week I provided some tips on how to organize your social media dashboard, in my case, Hootsuite. This week I explain how to use the search function to find content relevant to your business.
Using a Dashboard to Make Social Media Easier
If you are looking for a way to make social media easier and more efficient it's time to check out a "dashboard". I often recommend Hootsuite for small businesses and charities. It has a free version for up to five social media accounts (think personal Facebook, business Facebook, Twitter, LinkedIn [...]
Google Analytics Made Easy
If you don't have Google Analytics (or some other analytics reporting program) installed on your website or blog, please go install it now. How do you expect to know if what you are doing is working if you have no metrics to look at?
Social Media Experts Should “Walk the Walk”
Some of this may seem like common sense, but I cannot tell you how many so-called "experts" are not walking the walk. They say they can help you with your social media, but they seem to be in a shambles themselves. How can you be sure they know what [...]
Learn to Love LinkedIn
LinkedIn has become a go-tool tool for many recruiters and top-level business people. Here are three simple things you can do to get more out of your LinkedIn profile.
Six Tips for Integrating your Social Media with Existing Marketing
With all of the business-related surfing I do, I notice things that small businesses could be doing to maximize the effort they are already putting in to social media. Here are a few simple tips you can implement today. Make it easy to find your social media profiles Does your home [...]