Anita Kirkbride 
Social media is really no longer a choice for business owners. Every business needs to be doing something in the social media arena, and very likely more participating in more than one social network. Whether a business is marketing to other businesses or to consumers, potential customers are online somewhere, it’s just a matter of … Read more
Last week I had the honour of presenting at the Atlantic Internet Marketing Conference for the first time. My topic was how to use Pinterest for business. I’ll admit, I was a bit nervous about the topic, after all, Pinterest is relatively new, being only two years old, so would anyone at the conference be … Read more
Recently I found this interesting e-mail in my inbox. The subject line (It only takes 10 minutes to have success in social media) really intrigued me as I often hear about these 10 minutes a day plans…heck…I even gave an example of my own of how I thought you could manage social media for your … Read more
Whether or not social media is right for your business is no longer the question. The real question now is “Which social media platform is right” for your business. While some businesses are content to excel at one platform, many businesses are managing several networks to promote their products and services. To excel at THAT … Read more
Thankfully, since this post was originally written, we don’t see nearly as many of these common Facebook etiquette mistakes. But they’re still out there!
Pinterest has certainly come of age since this article was originally written. Not only out of beta and well into advertising, using Pinterest for business is almost as common as the other big platforms!
I’ve seen a disturbing trend on some Halifax Facebook pages recently. As small business owners become more adept at “Acting as Their Business” some of them are using this new found power to SPAM their friends’ pages in an effort to gain new fans. It looks something like this “Hi Everyone, hope you’re having a … Read more
This one small tip could help more customers find your Facebook Business Page instead of trying to “friend” you!
What do you do with negative comments posted on your Facebook Business Page? Maybe you’ve been lucky and haven’t had any yet, so now’s a great time to think about how you WOULD deal with them. They say the only things you can be sure of are death and taxes…but I disagree…I think you can be sure you will eventually receive negative feedback via social media.
There’s been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on? One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and on social media. Blogging can cut … Read more
