Anita Kirkbride 
I often am asked to give advice for non-profits and charities on how to use the various social networks to promote their cause or raise more funds. I don’t have the secret sauce, but there are a few things any NPO can do to improve its chances. What the NPO Staff Can Do Provide good … Read more
That’s right… ANYONE. The next time someone says “Twitter is just a bunch of nonsense” I want you to share a link to this post. Here’s an example of someone looking for a freakin’ floor waxer on Twitter. And you know what? Within two hours he had a recommendation for one and a reply from … Read more
One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good for everyone, but lesser known, more unique celebrations offer a new way to promote your business. I once suggested my daycare participate in “Chicken Dance Day” and call the media for a good news story opportunity. I mean, come on, who wouldn’t want to see preschoolers doing the chicken dance? Here is one quirky celebration for each month of 2013 to get your {chicken} juices flowing. There is something in each one that can be shared on social media, so don’t forget to take pictures.
One of the downfalls to using a 3rd party dashboard as your everyday access point for Twitter is that it’s not always easy to see who RTd your content. If they’ve tagged @anitakirkbride then of course I’m going to see it pop up as a mention, but if they haven’t, it’s a little harder. Twitter … Read more
Confession time. At 9:30 last night I sat down to figure out what I would write a blog post about today. Yup. This was a last minute topic. I’m not normally like that. I have a plan! I’m trying to post on a schedule more, but being just in the beginning stages of developing that … Read more
What is an Embedded Tweet? Did you know that you can embed live tweets directly into your website or blog? An embedded tweet links directly to Twitter, shows the conversation the tweet began, and includes a follow button. It looks like this: This is an embedded tweet. — Anita Hovey (@anitahovey) January 9, 2013 A … Read more
For businesses who are in the social space, a bigger question is “How can a business help in such a tragic situation, without appearing callous?”
One of the social media management services I have been called on to do often is a social media audit – a thorough look at a client’s social profiles, resulting in a report of strengths, weaknesses, opportunities, and threats. Here are some of the most common missed opportunities for small businesses in the social space. … Read more
Dealing with trolls on social media takes a hearty stomach and a good amount of restraint. But what’s the hardest thing to resist when dealing with them?
What do you need to tell your fans to help them keep seeing your posts in their newsfeed on Facebook?